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The Captify UK Team is growing, and we are adding a Programmatic Trader to the team! Our Trading team is responsible for the management and optimisation of media campaigns both on the buy-side, with our managed service product, and sell-side via our curation product. This role will be responsible for setting up programmatic deals with our SSP partners for our clients to activate against, across multiple formats and channels, as well as managing campaigns booked directly with Captify and ensuring they perform and deliver. You will be monitoring the spend and performance of these campaigns to ensure clients meet their KPIs. Analysing data, identifying behavioural trends for optimisations and troubleshooting PMPs will also be key components of the role. This role will also be responsible for sharing reporting with clients, and end-of-campaign PCAs where required.
Job Responsibility:
PMP deal creation across SSPs (Pubmatic, Xandr Curate, OpenX)
Campaign QA and pacing checks
Make use of Captify’s unique data set to optimise multiple search intelligence display advertising campaigns
Setting up and optimising programmatic, direct response, and brand advertising campaigns via real time bidding platforms, to ensure quality performance and profitability for clients and Captify
Troubleshoot and resolve PMP delivery and technical issues
Support the overall delivery of campaigns by ensuring timely deal creation, optimisation suggestions and troubleshooting
Provide a commercial team with inventory forecasts, data segments, optimisations, and campaign assistance where needed
Follow ad operations workflow and suggest enhancements to the process
Coordinate and communicate across multiple teams including but not limited to Sales and Account Management teams, to maximise performance and revenue
Develop and document best practices and daily operating procedures for campaigns execution in various Advertising platform
Campaign reporting to clients, building and maintaining client relationships
Training and upskilling of the team
Requirements:
2 + years of experience managing digital advertising campaigns is required
Strong organisational skills, attention to detail, diligence and follow-through, and experience prioritising multiple deadlines
Experience working on several platforms and demonstrated expertise using Google Drive, Google Sheets, MS Office (with strong emphasis in Excel), Slack & Salesforce
Great analytical skills
familiar with working with/analysing large amounts of data, and summarising finds through reports
Self-starter, and a go-getter. Goal-oriented and able to work well in a fast-paced environment
Clear understanding of how to provide top in-class client service
Nice to have:
hands-on experience with programmatic trading in DSPs including Xandr, The TradeDesk or Google's Display Video 360 (DV360) or supply-side platforms (SSPs)
What we offer:
25 days holiday + bank holidays + 3 wellness days
Access to SPILL - instant therapy support
Access to Mental Health First Aiders
Sport and wellbeing activities
Contributions to the superannuation fund of your choice