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This role executes Programmatic campaigns across multiple channels, leveraging expertise in programmatic media trading to drive campaign performance and efficiency. You'll develop and implement campaign strategies, optimize performance through data-driven insights, and collaborate with internal teams to deliver successful campaigns. With a focus on delivering high-quality results, you'll apply best practices and stay up-to-date on industry developments to continuously improve campaign performance.
Job Responsibility:
Execute Programmatic Buys within DV360, The Trade Desk (TTD), and Vistar, applying trading skills and technical expertise to optimize campaign performance for Performance campaigns
Develop and implement segmentation and optimization strategies to drive campaign efficiency and effectiveness, utilizing data-driven insights to inform decisions
Utilize trading-related technologies, including DSPs and 3rd Party API social media bid management platforms, to support campaign goals and objectives
Deliver accurate and timely reports, providing insights and recommendations to stakeholders to improve campaign performance
Collaborate with internal teams to ensure seamless campaign execution and alignment with client goals
Apply best practices in programmatic media trading, analytics, and data-driven storytelling across teams, championing digital marketing measurement and attribution
Support stakeholders in interpreting campaign performance, providing actionable insights and recommendations to drive business outcomes
Stay up-to-date on industry developments and sharing knowledge and insights with the broader team to drive continuous improvement
Collaborate with internal teams to drive client success, providing expertise and support to deliver exceptional results
Requirements:
1-2 years experience in digital media, Ad Tech, Agency or Independent Trading Desk environment
Hands-on experience with DSPs such as DV360, TTD, and Vistar (or similar DOOH platforms)
Understanding of Programmatic channels, including Display, Video, Audio, Native, and DOOH
Experience in managing client campaigns, with a focus on learning and growth
Solid analytical and problem-solving skills
Basic Excel skills
Nice to have:
Experience with retail, entertainment, or ticketing verticals
CM360 and Ad Ops experience
Exposure to CDP/DMP and CRM-data integration with media platforms