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Programmatic Media Specialist

United States, Milwaukee · Job Posted March 13, 2026
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Job Description

BVK is looking for a hands-on Programmatic Media Specialist who lives in the platforms and thrives on performance. This is a keyboard-in-the-DSP role for someone who understands how to build, optimize, and scale campaigns that deliver measurable impact. You’ll play a critical role in trafficking, launching, and optimizing programmatic campaigns while partnering closely with Planning and Account teams to ensure we exceed client goals.

Job Responsibility

  • Manage programmatic campaigns across Display, Online Video, CTV/OTT, Audio, Native, and Digital Out-of-Home, providing tactical insight, optimization, and reporting
  • Execute within leading DSPs (e.g., The Trade Desk, Cadent, Amazon DSP, etc.)
  • Monitor daily pacing, performance, and KPIs to maximize client performance
  • Optimize campaigns using data-driven insights and testing methodologies
  • Build detailed performance reports that clearly communicate business impact
  • Translate campaign insights into actionable recommendations for Planning teams
  • Collaborate cross-functionally to ensure flawless execution and performance
  • Track spending, monitor budgets, and proactively identify optimization opportunities
  • Contribute to client presentations and performance reporting
  • Assist with keeping BVK at the forefront of AdTech utilization in an evolving market

Requirements

  • Bachelor’s degree
  • 2+ years of hands-on experience executing programmatic campaigns in a DSP
  • Experience with programmatic DSP’s, and familiarity with Google Ad Manager, Google Analytics, SSPs, ad exchanges, and data integrations
  • Working knowledge of performance media and digital ecosystem fundamentals
  • Detail-oriented mindset with strong organizational skills
  • Ability to manage multiple campaigns and deadlines in a fast-paced environment
  • Clear, confident written and verbal communication skills
  • A proactive, solution-oriented approach to marketing challenges
  • Performance first attitude with the ability to work independently
  • Curiosity about emerging trends, tech, and innovation in advertising technology
  • Advanced knowledge of Microsoft Excel

Nice to have

  • Preferred familiarity with the marketing needs of clients in the hospitals, tourism, and higher education industries
  • A/B testing experience a plus
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