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General Motors Logo General Motors · IT - Administration

Programmatic Media Specialist

United States, Detroit · Job Posted May 28, 2026
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Job Description

As a Programmatic Media Specialist at MediaOne, General Motors' in-house media agency, you'll be on the front lines of our programmatic activation—building, trafficking, and optimizing campaigns across display, online video, audio, CTV, and emerging formats for GM brands including Chevrolet, GMC, Buick, Cadillac, OnStar, and corporate initiatives.

Job Responsibility

  • Campaign setup & trafficking: Build and launch campaigns in leading DSPs for GM brands
  • Configure audience and contextual strategies, frequency caps, bid strategies, and pacing rules
  • Activate across a mix of open exchange, PMP, and programmatic guaranteed inventory with brand safety controls
  • Optimization & in-flight management: Own day-to-day health of campaigns: pacing, delivery, and performance against KPIs
  • Optimize bids, budgets, audiences, and inventory to improve CPM, CTR, CPA, ROAS, viewability, VCR, and reach efficiency
  • Execute structured A/B tests and document learnings
  • Reporting & insights: Pull and QA performance data and conduct campaign reporting
  • Build clear, concise reporting views
  • Feed insights back to channel leads, brand teams, and analytics partners
  • Ways of working & quality: Follow and help refine naming conventions, taxonomies, and QA checklists
  • Partner closely with media planners, audience teams, and analytics
  • Uphold MediaOne and GM standards for brand safety, fraud/IVT protection, suitability, and data privacy

Requirements

  • Bachelor's degree required
  • 2+ years of hands-on experience in programmatic media buying or ad operations (agency, in-house, or platform side)
  • Working proficiency in at least one major DSP (DV360, The Trade Desk, Amazon, Yahoo, etc.)
  • Understanding of auction mechanics (first-price auctions, floors, bid strategies)
  • Understanding of deal structures (open exchange, PMPs, preferred deals, PG)
  • Understanding of core measurement concepts (viewability, IVT/fraud, brand safety, frequency management)
  • Comfortable using Excel/Sheets and basic visualization tools for performance analysis
  • Strong analytical, detail-oriented approach
  • Clear, concise communicator
  • Organized and reliable
  • Curious about the evolving programmatic landscape

What we offer

Relocation benefits

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