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Robert Half Logo Robert Half · -

Programmatic Media Buyer

United States, Manhattan · Job Posted January 15, 2026
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Job Description

We are looking for a skilled Programmatic Media Buyer to join our team on a long-term contract basis in Manhattan, NY. This role is ideal for someone with a strong background in digital media and brand marketing, who thrives on analyzing data and optimizing campaign performance. If you have a passion for innovation and are eager to explore emerging programmatic environments, this is an excellent opportunity to make a meaningful impact.

Job Responsibility

  • Develop and execute digital media campaigns using DSP platforms such as DV360, Yahoo, and Amazon
  • Monitor campaign performance and utilize optimization strategies to achieve key performance metrics
  • Analyze data from dashboards and reports to provide actionable insights and recommendations
  • Manage multiple campaigns simultaneously, ensuring precision and adherence to deadlines
  • Collaborate with internal teams and external vendors to align strategies and achieve marketing objectives
  • Create detailed documentation and reporting to track campaign progress and results
  • Troubleshoot issues related to campaign execution and provide timely solutions
  • Drive innovation by exploring and implementing strategies in emerging programmatic environments, including audio
  • Optimize budget allocation and media buying processes to maximize return on investment
  • Design and maintain dashboards to streamline reporting and performance tracking

Requirements

  • Bachelor’s degree in marketing, communications, or a related field
  • 2-4 years of experience in digital media planning, buying, or programmatic activation
  • Hands-on experience managing campaigns within DSP platforms such as DV360, Yahoo, or Amazon
  • Strong analytical skills with the ability to interpret campaign data and performance metrics
  • Comprehensive understanding of programmatic fundamentals and optimization techniques
  • Proven ability to manage multiple campaigns with accuracy and efficiency
  • Passion for innovative marketing strategies and emerging digital environments
  • Excellent communication and organizational skills to collaborate effectively with stakeholders

What we offer

  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan
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