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We are looking for a skilled Programmatic Media Buyer to join our team on a long-term contract basis in Manhattan, NY. This role is ideal for someone with a strong background in digital media and brand marketing, who thrives on analyzing data and optimizing campaign performance. If you have a passion for innovation and are eager to explore emerging programmatic environments, this is an excellent opportunity to make a meaningful impact.
Job Responsibility:
Develop and execute digital media campaigns using DSP platforms such as DV360, Yahoo, and Amazon
Monitor campaign performance and utilize optimization strategies to achieve key performance metrics
Analyze data from dashboards and reports to provide actionable insights and recommendations
Manage multiple campaigns simultaneously, ensuring precision and adherence to deadlines
Collaborate with internal teams and external vendors to align strategies and achieve marketing objectives
Create detailed documentation and reporting to track campaign progress and results
Troubleshoot issues related to campaign execution and provide timely solutions
Drive innovation by exploring and implementing strategies in emerging programmatic environments, including audio
Optimize budget allocation and media buying processes to maximize return on investment
Design and maintain dashboards to streamline reporting and performance tracking
Requirements:
Bachelor’s degree in marketing, communications, or a related field
2-4 years of experience in digital media planning, buying, or programmatic activation
Hands-on experience managing campaigns within DSP platforms such as DV360, Yahoo, or Amazon
Strong analytical skills with the ability to interpret campaign data and performance metrics
Comprehensive understanding of programmatic fundamentals and optimization techniques
Proven ability to manage multiple campaigns with accuracy and efficiency
Passion for innovative marketing strategies and emerging digital environments
Excellent communication and organizational skills to collaborate effectively with stakeholders
What we offer:
medical, vision, dental, and life and disability insurance