Programmatic Media Buyer Job at Backbone Media (Carbondale)

Programmatic Media Buyer

The Programmatic Media Buyer is a key member of Backbone's Brand and Performance...

Location

United States , Denver

Salary:

60000.00 - 70000.00 USD / Year

Backbone Media

Expiration Date

Until further notice

Requirements

Bachelor's Degree
3-5 years of relevant experience
3–6+ years of experience in TV, CTV, audio, and cross-channel media buying, with hands-on expertise managing campaigns across display, online video, digital audio, native, and digital OOH
Hands-on experience with The Trade Desk, Tatari, and/or other major DSP platforms
Strong understanding of media planning and buying fundamentals, including reach, frequency, GRPs, CPMs, impressions, and budget pacing
Proven ability to set up, manage, and optimize programmatic campaigns across channels, including bid strategy, performance analysis, and reporting
Experience working with ad serving tools, dynamic creative, and cross-channel or attribution reporting platforms
Strong analytical, problem-solving, and quantitative skills, with close attention to detail and financial accuracy
Strong communication and project management skills, with the ability to collaborate effectively across teams, build internal and external relationships, and work both independently and in a team environment
Curious, adaptable, and eager to learn, with a strong understanding of marketing, advertising, and media principles

Job Responsibility

Collaborate with the paid media team to plan, execute, and optimize programmatic campaigns within DSP platforms, ensuring strong performance across digital channels
Oversee day-to-day campaign management, including pacing, optimization, trafficking coordination, vendor communication, and ongoing maintenance
Develop comprehensive media plans that include audience strategy, market mix, reach and frequency projections, budget allocation, and flighting recommendations
Negotiate directly with broadcast, cable, streaming, and audio partners to secure effective PMP and programmatic guaranteed opportunities
Partner closely with Media Strategy, Analytics, Account, and Creative teams to ensure campaign recommendations align with brand objectives, measurement frameworks, and ad-serving capabilities
Analyze campaign performance, audience research, and market insights to deliver clear recommendations, forecast outcomes, and communicate results through client-ready reporting and presentations
Ensure financial and operational accuracy by QA'ing buys, orders, invoices, and post logs throughout the campaign lifecycle
Stay ahead of industry trends by identifying new platform capabilities, emerging tools, and test-and-learn opportunities across programmatic channels, with a focus on TV, CTV, and audio

What we offer

Health
Dental
Vision
401k match
Flex time
Powder days
Wellness incentives
Work from home/remote work options
Office kegs
Team hikes

Fulltime

Media Buyer

As a Media Buyer on our Programmatic team, you’ll sit at the heart of execution ...

Location

United States , Austin

Salary:

Not provided

KERV ai

Expiration Date

Until further notice

Requirements

Professional or internship advertising/ media buying experience or an entry-level understanding of programmatic media
Familiarity with the programmatic ecosystem or an eagerness to learn major DSPs
Confidence in using performance data and optimization levers to make informed decisions
Strong verbal and written communication skills, with the ability to clearly explain performance trends and strategy
Organized and detail-oriented with the ability to manage multiple campaigns simultaneously

Job Responsibility

Assist in the setup, optimization, and performance management of programmatic campaigns across Display, Video, and CTV using major DSPs (The Trade Desk, Nexxen, AdTheorent)
Support the team with campaign QA, pacing, and optimizations under the guidance of senior staff
Contribute to data-driven programmatic strategies aligned with client KPIs and assist in translating goals into measurable media plans
Support campaign analysis to surface actionable insights and identify areas for growth or efficiency in reporting
Assist in preparing reporting insights and campaign strategy materials for both internal stakeholders and client teams
Test emerging ad formats, audience strategies, and deal types to keep campaigns innovative and high-performing
Collaborate with Client Success, Sales, and Analytics teams to ensure cohesive campaign execution

What we offer

Unlimited PTO with a healthy culture of taking time off to recharge so you can bring your best self to work
Competitive compensation packages
Comprehensive health and wellness benefits including modern support services via Bennie, such as a custom app and healthcare concierge to support a simplified benefits experience for our staff
Mental Health Support via Samata Health paid 100% by KERV
401K with company match and 100% vesting on day 1
Unlimited referral bonuses
Flexible working schedules with remote and hybrid opportunities
Fitness Reimbursement Program
Moments that Matter program

Media Buyer & Planner

Duties include ensuring that client-approved media schedules are implemented cor...

Location

United States , Scottsdale

Salary:

Not provided

The James Agency

Expiration Date

Until further notice

Requirements

At least two years of direct experience in executing paid media campaigns within Facebook, Pinterest, LinkedIn, Google Ads and Microsoft Ads
At least two years of direct experience with programmatic managed services and/or hands-on experience within programmatic display tech platforms
One to two years of planning traditional media, including print and OOH buying
Google Analytics experience required
Comfort in solving technical issues relating to advertising campaigns

Job Responsibility

Plan and execute paid multimedia campaigns
Present media plans to potential and current clients
Work with media vendors across media types to quote and place media
Work closely with creative team to ensure copy and design aligns with media goals and objectives
Take the lead on campaign configuration and implementation
Provide hands-on and support junior team to monitor and manage day-to-day operations of digital ad campaigns, including ad implementations, targeting, bid strategy, budgeting, A/B testing, performance analysis, pixel testing
Continuously measure campaign performance and ROI, leveraging analysis to identify optimization opportunities, including design, content, copy, channel, target audiences and call-to-actions
Hands-On trafficking ad tags and creative using 3rd party ad server tools
Support the senior team by identifying new partners, tools, and processes that we can use to work smarter
Become a more holistic digital marketer, effectively tying a client’s goals to all stages of the consumer journey

Fulltime

Media Buyer

We are looking for an experienced Media Buyer to join our team in New York, New ...

Location

United States , New York

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Proven experience in media buying and digital media planning
Strong knowledge of programmatic buying and advertising platforms
Expertise in managing campaigns on platforms like Facebook Ads
Familiarity with tools and technologies used in digital media operations
Ability to analyze performance data and translate insights into actionable strategies
Exceptional communication and negotiation skills for agency and vendor management
Solid understanding of market research and audience targeting methods
Proficiency in preparing detailed performance reports and recommendations

Job Responsibility

Develop and execute comprehensive media buying strategies tailored to campaign objectives
Monitor and optimize media performance to ensure maximum return on investment
Collaborate with internal teams to align media plans with overall marketing strategies
Manage programmatic buying processes, ensuring efficiency and accuracy
Utilize digital platforms such as Facebook Ads to create and manage targeted campaigns
Conduct market research to identify trends and opportunities within the media landscape
Work closely with media agencies to negotiate contracts and secure favorable terms
Prepare detailed reports on campaign performance, providing actionable insights
Stay updated on industry developments and emerging media technologies to enhance strategies

What we offer

medical, vision, dental, and life and disability insurance
company 401(k) plan

Fulltime

Assistant Programmatic Buyer

Moontide is looking for an Assistant Programmatic Buyer to join our growing digi...

Location

United States , El Segundo

Salary:

30.00 USD / Hour

Moontide Agency

Expiration Date

Until further notice

Requirements

1+ years of experience in digital marketing
1+ year DSP experience preferred
Strong learner with ability to explore and retain new ideas and concepts thoroughly
Strength in interpreting data, deriving insights, and transforming insights into action
Highly organized with a keen attention to detail
able to manage multiple tasks and campaigns simultaneously
Self-driven with excellent planning, organizational, and time-management skills
Experience with the principles of media planning and buying
Strong understanding of digital media metrics

Job Responsibility

Launch, manage, and optimize programmatic campaigns across platforms such as The Trade Desk, DV360, Amazon Ads, and other leading demand-side platforms
Within media buys, you will be building 1st & 3rd party audience targets, curating inventory targeting, pulling and analyzing campaign reporting to inform performance, and thinking creatively to optimize media buys according to client goals
Collaborate on strategic and tactical programmatic initiatives that drive, engage, and convert qualified traffic
Collaborate on day-to-day campaign management and strategy across various internal and external client efforts
Perform daily campaign activities including budget management and pacing, forecasting, performance monitoring and optimization
Participate in agency relationships and meetings to benefit campaign performance
Proactively communicate recommendations, needs, and expectations to internal account managers
Create campaign wrap-up reports, including insights and recommendations for future campaigns
Stay on top of evolving programmatic trends, DSP innovations, compliance policies, and performance best practices

What we offer

Professional development opportunities and dedicated mentorship
Access to best-in-class tools and resources to support your success
Comprehensive medical, dental, vision, FSA, and life insurance coverage
401(k) retirement plan
Paid holidays, sick leave, and unlimited PTO
Tech stipends, lunch-and-learns, and team happy hours
Charitable donation matching and opportunities to give back through philanthropy initiatives

Fulltime

Media Strategist & Buyer

Helping to build and implement paid media campaigns that drive positive change i...

Location

United Kingdom , London

Salary:

Not provided

Blue State

Expiration Date

Until further notice

Requirements

2-3 years experience in a hands-on digital paid media activation role using a mix of digital channels (Social, Search, Programmatic, Video, etc)
Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals, while following QA procedures
Working knowledge of top digital advertising self-service platforms including Google Ads, Facebook Business Manager, Twitter Ads, Bing, and Programmatic providers
Ability to adapt to new situations, solve problems on the fly, and communicate with those around you
Teamwork and scrappiness required
A shared passion and curiosity for making change
Empathy, communication, respect, and the ability to act as a role model

Job Responsibility

Ensure successful accomplishment of client objectives through exemplary management and optimisation of media campaigns across multiple platforms (search, social, display, programmatic, video, mobile, etc.)
Working collaboratively with other internal or external teams (ie. Design, Analytics, Accounts, Communications, etc.) to produce campaigns, creative ideas, and develop innovation opportunities
Build & QA complex campaigns in line with our testing roadmap and content matrices
Participate in (and sometimes lead) client-facing interactions related to media, from video calls to in-person meetings and presentations
Advise clients on opportunities and tactical approaches in paid media that meet their organisational objectives
Drive innovation through keeping abreast of digital industry and target trends, stewarding and building relationships with media partners, and making test and learn recommendations for company and client specific use

What we offer

Unlimited time-off (inclusive of sick, personal, and vacation days)
$1,000 annually in professional development funds (local equivalent)
Fully subsidised health and dental insurance for employees (subject to tax)
Generous pension match via salary sacrifice
Generous paid holiday schedule
Parental leave policy for up to 32.5 week of coverage at full pay, inclusive of all genders and supporting a range of family structures
Group Income Protection (GIP)
Group Life Assurance (GLA)
Optional holiday travel insurance
Pre-tax season ticket loans

Fulltime

Sr Media Manager, Programmatic

22squared is looking for a Sr. Media Manager - Digital Investment (Programmatic)...

Location

United States , Atlanta

Salary:

Not provided

22squared

Expiration Date

Until further notice

Requirements

4-6 years experience in working in programmatic with both self-service and managed service experience
Experience in strategy and execution of digital investment media - with a strong emphasis on programmatic
Experience in execution of self-serve programmatic media buying required
Experience in data strategy and usage of a Data Management Platform strongly preferred
High degree of technical aptitude in primary DSPs such as DV360, The Trade Desk, etc. in a self-serve/hands-on keyboard capacity required
Certification and/or significant experience in media measurement tools, such as Campaign Manager, Datorama and Google Analytics 360
High level of comfort presenting to senior clients and senior internal team members
Exposure and usage of marketing technology and tools
Proactive exploration and integration of AI-driven workflows to optimize process
Experience managing team projects from ideation to execution

Job Responsibility

In partnership with media team leadership, aid in the development of overall client strategy as it relates to digital investment media - programmatic, as well as data and audience strategy
Develop and manage audience and media testing roadmaps across programmatic
Provide strategic guidance to the overall media team as well as digital buyers on all digital investment media in order to ensure flawless activation strategies
Develop and conduct media partner RFPs and partner evaluation scorecards for programmatic vendors
Develop client POVs on strategies and approaches to the ongoing changing landscape of digital media
Assist AMD and other Media Leadership on leading client strategy and managing the activation team
Creates a positive working environment and fosters an overall team approach
Maintain an in-depth knowledge of client business, from both current and historical perspectives
Maintain end to end management of programmatic campaigns and strategy
Lead the team with in platform optimizations and day-to-day campaign management

Fulltime

Performance Media Manager

As a Performance Media Manager, you lead digital-first media strategy and execut...

Location

Mexico

Salary:

Not provided

Valtech

Expiration Date

Until further notice

Requirements

6-8 years of experience in digital media planning and buying, ideally within an omni-channel agency environment
Advanced conversational and presentation skills in English
Strong, hands-on expertise across paid digital channels (paid social, display, programmatic, online video, search)
familiarity with traditional channels is a plus
Google Ads, SA360, DV360 and Merchant Center experience is a must
Proven experience managing and optimizing multi-channel budgets
Working knowledge of tracking methodologies, measurement tools, and ad ops fundamentals
Experience partnering with analytics and data teams on dashboards, reporting, and measurement
Comfort using data to guide decisions, recommendations, and storytelling
Strong client facing communication and presentation abilities

Job Responsibility

Lead digital media planning across paid search, paid social, programmatic display, video, and emerging platforms
Translate client business objectives into full funnel, performance-driven media strategies
Develop audience-led plans leveraging insights, testing frameworks, and emerging AI-supported planning or forecasting tools
Present media plans, rationale, and performance insights to internal teams and clients with clarity and confidence
Evaluate media opportunities, negotiate rates/added value, and maintain strong relationships with vendors and platforms
Negotiate with digital media partners and platforms to evaluate opportunities, secure strong placements, and support campaign performance
Execute and oversee hands-on campaign activation, optimization, and budget pacing across platforms such as Google, Meta, Amazon, TikTok, DV360, and/or the trade Desk
Identify opportunities to test new channels, partners, formats, and betas, and AI-enabled capabilities where appropriate
Leverage automation, AI-driven bidding and targeting features within platforms to enhance speed, precision, and scalability
Collaborate with creative, account, and analytics teams to ensure cohesion across campaign deliverables

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Programmatic Media Buyer

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