Programmatic Media Assistant Manager

• Help define and own the programmatic strategy for GM brands across display, OLV, CTV, audio, and other addressable formats
• Establish & lead evaluation frameworks tailored to GM's needs and future technology stack
• Translate brand and performance objectives into clear programmatic plans, including channel, format, audience, and inventory strategies
• Recommend the right mix of open exchange, PMPs, and programmatic guaranteed to balance scale, efficiency, and quality
• Act as a go-to expert and thought partner for Programmatic Specialists and Senior Specialists on your brands
• Influence how campaigns are set up, optimized, and reported through clear guidance, feedback, and shared best practices
• Help shape informal development for junior talent by reviewing work, suggesting new approaches, and modeling high standards of craft
• Own in-flight optimization frameworks across brands, setting clear hypotheses, KPIs, and decision rules
• Diagnose performance across audiences, inventory paths, and formats
• Recommend smart shifts in bidding strategies, supply strategy, creative and audience approaches
• Partner with analytics and measurement teams to build robust readouts that connect media performance to business outcomes
• Understand platform contracts and commitments in order to meet agreed volumes and manage credits
• Develop and maintain a structured test & learn agenda for programmatic
• Work with internal stakeholders and external partners to scope pilots, define success metrics, and ensure tests are scalable and repeatable if successful
• Translate test results into tangible guardrails, playbooks, and best practices for broader MediaOne adoption
• Serve as a key programmatic point of contact for GM brand teams, MediaOne brand media leads, and cross-channel partners
• Build and maintain productive relationships with DSPs, publishers, and key technology partners
• Create and deliver clear, compelling performance and strategy presentations for internal and, when needed, senior stakeholders
• Help define and enforce standards for campaign setup, naming conventions, taxonomies, and QA across the brands you support
• Ensure strict adherence to GM's brand safety, fraud/IVT, privacy, and suitability requirements
• Identify opportunities to streamline workflows through templates, automation, and improved handoffs with planning, audience, and analytics

• Bachelor's degree required
• 5+ years of experience in paid media, with at least 3+ years focused on programmatic buying/optimization at scale (agency, in-house, or platform side)
• Demonstrated experience leading complex initiatives and influencing the work of others
• Advanced, hands-on experience with one or more enterprise DSPs (e.g., DV360, The Trade Desk, Amazon, Yahoo), including multi-format campaigns (display, video, CTV
• audio a plus)
• Deep understanding of auction dynamics and bid strategies
• Deal structures (open exchange, PMPs, preferred deals, PG) and supply path optimization
• Measurement and quality (viewability, IVT/fraud, brand safety/suitability, frequency management)
• Familiarity with evolving topics like identity, cookie deprecation, clean rooms, and cross-device measurement
• Strong analytical skills with the ability to synthesize large, complex data sets into clear narratives and prioritized recommendations
• Comfortable creating and presenting decks that tell the story of programmatic performance and recommended next steps
• Able to balance short-term performance wins with long-term learning and platform strategy
• Forward-looking mindset
• Proven ability to manage multiple projects and deadlines in a fast-paced environment
• Proactive self-starter who can work independently and as part of a broader leadership group
• Strong relationship-builder who can partner effectively with GM brand teams, MediaOne channel and capability leads, external agencies, and platform partners

Prior direct people management is a plus but not required

This job may be eligible for relocation benefits