Programmatic Lead Job at Nebo Agency (Atlanta)

Job Description

Nebo is seeking a Programmatic Lead to manage DSPs and programmatic media buys for clients across a variety of KPIs. The role blends responsibilities of ad ops, trafficking, buying and planning, with the responsibilities of executing audience and channel research, trafficking campaigns through Nebo's ad server and DSPs, optimizing campaigns based on performance, and providing actionable recommendations for improving performance on an ongoing basis.

Job Responsibility

Assist in standardizing the paid media department’s approach to media buying and planning within the department
Be an expert in programmatic tools and practices, and be a resource for clients and the internal team for programmatic advertising
Manage programmatic campaigns from start to finish, including setup, implementation, optimization, reporting
Track programmatic campaigns performance and optimize with respect to pacing, bid management, audience analysis, landing page and creative testing, placement performance, etc.
Grow Nebo's programmatic buying across all clients by educating and guiding the team on the best programmatic practices and latest trends
Assist with strategy on specific initiatives aimed to increase digital reach among the target audience and improve overall marketing strategies for Nebo clients
Lead programmatic reporting efforts via Google Campaign Manager or partner data to actively look for new optimizations and monitor ongoing tests for Nebo clients
Create monthly and weekly Paid Media reports and work with programmatic lead to analyze campaign performance
Support clients and team members on non-display paid media initiatives when departmental needs arise
Manage advertising budgets and maintain accurate records of spend
Collaborate with client teams on other paid media and digital campaign efforts to ensure display strategy is aligned
Complete annual goals
Train and continue to gain knowledge in all areas of practice and Nebo's processes

Requirements

2+ years of experience in paid media, with an emphasis on display and media buying
2+ years of experience in programmatic buying through DSPs
In-depth knowledge of media vendors, platforms, verification partners and DSPs such as Display and Video 360, the Trade Desk, Amobee, etc.
Experience managing large budgets and campaigns across multiple programmatic tactics including prospecting, retargeting, video, native, etc.
Ability to translate client briefs and objectives into strategic partner, platform and targeting recommendations
Familiarity of running campaigns through various buying and deal types including RTB, PMP, programmatic direct
Experience using ad serving platforms such as Google Campaign Manager
Initiative to actively seek out opportunities to learn new skills and develop overall understanding of paid media and analytics
Strong written and verbal communication skills
Excellent research and analytical skills
Ability to multitask and meet deadlines under pressure
Strong proficiency in Microsoft Excel
Strong understanding of digital advertising platforms including Google Ads, Microsoft Advertising and paid social platforms
Familiarity with DMP and CDP platforms
Google Ads Certified (including Search, Display, Video, Shopping, Measurement)
Google Analytics Certified
Experience or bachelor's degree in area of practice or related field

What we offer

Hybrid in-office/remote work or fully remote work options designed to fit your needs
Unlimited PTO
Free attendance to local marketing events

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