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Programmatic Lead

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Nebo Agency

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Location:
United States , Atlanta

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Salary:

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Job Description:

Nebo is seeking a Programmatic Lead to manage DSPs and programmatic media buys for clients across a variety of KPIs. The role blends responsibilities of ad ops, trafficking, buying and planning, with the responsibilities of executing audience and channel research, trafficking campaigns through Nebo's ad server and DSPs, optimizing campaigns based on performance, and providing actionable recommendations for improving performance on an ongoing basis.

Job Responsibility:

  • Assist in standardizing the paid media department’s approach to media buying and planning within the department
  • Be an expert in programmatic tools and practices, and be a resource for clients and the internal team for programmatic advertising
  • Manage programmatic campaigns from start to finish, including setup, implementation, optimization, reporting
  • Track programmatic campaigns performance and optimize with respect to pacing, bid management, audience analysis, landing page and creative testing, placement performance, etc.
  • Grow Nebo's programmatic buying across all clients by educating and guiding the team on the best programmatic practices and latest trends
  • Assist with strategy on specific initiatives aimed to increase digital reach among the target audience and improve overall marketing strategies for Nebo clients
  • Lead programmatic reporting efforts via Google Campaign Manager or partner data to actively look for new optimizations and monitor ongoing tests for Nebo clients
  • Create monthly and weekly Paid Media reports and work with programmatic lead to analyze campaign performance
  • Support clients and team members on non-display paid media initiatives when departmental needs arise
  • Manage advertising budgets and maintain accurate records of spend
  • Collaborate with client teams on other paid media and digital campaign efforts to ensure display strategy is aligned
  • Complete annual goals
  • Train and continue to gain knowledge in all areas of practice and Nebo's processes

Requirements:

  • 2+ years of experience in paid media, with an emphasis on display and media buying
  • 2+ years of experience in programmatic buying through DSPs
  • In-depth knowledge of media vendors, platforms, verification partners and DSPs such as Display and Video 360, the Trade Desk, Amobee, etc.
  • Experience managing large budgets and campaigns across multiple programmatic tactics including prospecting, retargeting, video, native, etc.
  • Ability to translate client briefs and objectives into strategic partner, platform and targeting recommendations
  • Familiarity of running campaigns through various buying and deal types including RTB, PMP, programmatic direct
  • Experience using ad serving platforms such as Google Campaign Manager
  • Initiative to actively seek out opportunities to learn new skills and develop overall understanding of paid media and analytics
  • Strong written and verbal communication skills
  • Excellent research and analytical skills
  • Ability to multitask and meet deadlines under pressure
  • Strong proficiency in Microsoft Excel
  • Strong understanding of digital advertising platforms including Google Ads, Microsoft Advertising and paid social platforms
  • Familiarity with DMP and CDP platforms
  • Google Ads Certified (including Search, Display, Video, Shopping, Measurement)
  • Google Analytics Certified
  • Experience or bachelor's degree in area of practice or related field
What we offer:
  • Hybrid in-office/remote work or fully remote work options designed to fit your needs
  • Unlimited PTO
  • Free attendance to local marketing events

Additional Information:

Job Posted:
December 10, 2025

Work Type:
Hybrid work
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