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As Programmatic Lead at Tilt, you will own and scale one of our most powerful and underexploited growth channels: programmatic acquisition across the open web and CTV. Programmatic is a core pillar for the world’s leading marketplaces, often outperforming paid social on blended CPA, scale efficiency, and long-term LTV. You will be responsible for turning programmatic into a scalable, repeatable growth channel that can absorb significant budget while improving overall unit economics. This is a rare opportunity to build a tier-one programmatic function from the ground up inside one of the UK’s fastest-growing live commerce platforms — with direct ownership over strategy, execution, and scale.
Job Responsibility:
Audit and restructure existing affiliate traffic sources (publishers, DSPs, sub-networks)
Launch and scale in-house DSP campaigns (native, display, retargeting) across key geos
Set clear performance benchmarks: CPA, CPFTB, ROAS, incrementality, and payback
Build tracking, attribution, and post-back logic in collaboration with data & engineering