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Programmatic Campaign and Media Manager

AdDaptive Intelligence, Inc.

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Location:
United States

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Category:
IT - Software Development

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Contract Type:
Employment contract

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Salary:

50000.00 - 62000.00 USD / Year
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Job Description:

AdDaptive Intelligence is seeking a Programmatic Campaign and Media Manager to join our Client & Media Solutions team. This role focuses on the execution, optimization, and performance analysis of programmatic advertising campaigns across display, native, video, audio, CTV, and other emerging media channels. The Programmatic Campaign and Media Manager plays a critical role in delivering campaign success on behalf of Agency, Brand Advertiser, and Publisher clients by managing day-to-day media activation within the AdDaptive Platform & Demand-Side Platforms, monitoring delivery and performance metrics, and identifying & implementing optimization opportunities that improve campaign outcomes and efficiency. Working closely with Account Strategy, Sales, Revenue Operations, and Product teams, this position ensures that campaigns are executed accurately, optimized strategically, and supported by strong analytical insights. In addition to media execution, the Solutions Manager may support the operational delivery and analysis of AdDaptive’s broader data, analytics, and audience intelligence solutions, helping translate platform insights into actionable inputs that support client strategy.

Job Responsibility:

  • Manage day-to-day activation and optimization of programmatic display, native, video, audio, and CTV campaigns across DSPs
  • Track and optimize campaign pacing, delivery, campaign audience development, and performance metrics including CTR, engagement, conversion rates, viewability, and cost efficiency
  • Analyze performance data and implement optimization strategies to meet or exceed campaign KPIs
  • Troubleshoot delivery issues related to targeting, pacing, creative, or inventory supply
  • Leverage AdDaptive Platform to drive effective media performance, quality, and efficiency outcomes
  • Analyze campaign data to identify trends, insights, and opportunities for improvement
  • Support internal and external reporting with clear performance summaries and actionable insights
  • Assist in developing performance benchmarks and optimization best practices across DSPs
  • Work closely with Account Strategy teams to support client campaign goals and ensure alignment between strategy and execution
  • Support clients by contributing campaign insights, performance analysis, and execution updates
  • Participate in client communication to provide tactical expertise, technical perspective, troubleshoot campaign activity, and ensure transparency around campaign delivery and optimization strategies
  • Collaborate with Revenue Operations on campaign operational workflows
  • Partner with Product and Analytics teams to test new platform features and improve reporting capabilities

Requirements:

  • Hands-on programmatic media trading experience 1–3 years
  • Hands-on experience with DSP platforms and real-time bidding (RTB) environments
  • Experience executing or optimizing campaigns across display, native, video, or CTV
  • Strong analytical mindset with the ability to interpret campaign performance data
  • Experience working with Excel, including pivot tables, formulas, and data analysis
  • Ability to identify trends, anomalies, and optimization opportunities within large datasets
  • Familiarity with ad servers, data providers, and programmatic ecosystem tools
  • Strong attention to detail and operational accuracy
  • Ability to manage multiple campaigns and priorities simultaneously
  • Collaborative mindset and ability to work effectively across teams
  • Curiosity and eagerness to continuously learn evolving programmatic technologies

Nice to have:

  • Experience working with DSP platforms such as The Trade Desk, MediaMath, DV360, or similar platforms
  • Familiarity with audience targeting, identity resolution, and third-party data integrations
  • Experience troubleshooting campaign delivery or tracking discrepancies
  • Interest in data-driven marketing and advertising technology innovation
What we offer:
  • Highly competitive on-target earnings
  • Generous employer-sponsored Health, Dental, Vision, Disability, and Life Insurance
  • Flexible healthcare and dependent accounts
  • 401K with Guaranteed Company Match
  • 3 weeks of paid time off (PTO) to start
  • 12 company Holidays + 2 Floating Holidays
  • Summer Fridays (Memorial Day through Labor Day)
  • Learning & Development Reimbursement
  • Virtual Work Stipend
  • Regular Social Gatherings & Events

Additional Information:

Job Posted:
May 03, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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