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The Programmatic Activation Specialist is an important associate-level role on our Digital Media team tasked with collaborating cross-functionally to develop programmatic video campaign strategies, implement tactics, uncover new opportunities, and use data and insights to drive programmatic media campaign performance forward for our clients. This individual will work within our Programmatic team and across departments, shaping stewardship on their programmatic campaigns across video tactics.
Job Responsibility:
Execute day-to-day programmatic advertising asks: Trafficking, setup, and optimizations
Effectively comb through data and provide clear analysis
Operate within DSPs and additional ad tech
Collaborate with the Programmatic Supervisor, Cross-Channel Planners, Analytics and AdOps teams
Execute and optimize programmatic campaigns, looking for opportunities across major DSPs including The Trade Desk, DV360, Amazon, and Programmatic Mechanics
Own all facets of management and strategy implementation, not limited to CTV, OLV, Display, Audio, DOOH
Troubleshoot technical issues related to ad placements and performance
Oversee campaign performance by monitoring daily pacing and KPI performance
Generate reports and set up automated reporting for teams on campaign metrics, performance, and trends
Create meaningful campaign insights for clients with recurring reporting calls
Assist in the development of ad creatives and audience targeting strategies
Requirements:
Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience
1-2 years of hands-on digital programmatic media execution experience within multiple DSPs
Agency experience
Technical knowledge of ad server set up and trafficking
Experience with reporting, tracking, and developing campaign insights
Detailed budget management
Creative problem solver
Strong project management skills
Proficient in Microsoft Office – strengths in Excel and PowerPoint are a must!
Appreciation of our Core Values
Nice to have:
Bonus: certifications across Double Verify, Google Campaign Manager, and any of the major DSPs (TTD, Amazon, etc.)
What we offer:
Medical, Dental, and Vision insurance
Quarterly profit-sharing program
401(K) plan with employer match (and immediate eligibility)