Programmatic Account Strategist Job at Viant (Los Angeles)

Programmatic Account Strategist

We’re excited to offer a high-impact opportunity on Viant’s Programmatic/Self-Se...

Location

United States , Chicago

Salary:

70000.00 - 95000.00 USD / Year

Viant

Expiration Date

Until further notice

Requirements

2-3 years of experience in a Programmatic, Account Management, Account Strategist, Technical Services, Operations role
Solid understanding of programmatic, ad tech, self-serve DSP's, SSP’s, PMP’s
Outstanding troubleshooting, analytical, and problem-solving skills
Demonstrable passion for learning new technologies
Outstanding communication, project management, and presentation skills
Excellent organizational skills
process-oriented, yet entrepreneurial and versatile mindset
Great energy, confidence, and passion for working in a fast-growing technology company which is helping transform the advertising industry
Experience in Internet technologies such as HTML, SQL, JavaScript a plus
BS/BA or equivalent

Job Responsibility

Build Strong Client Partnerships: Form close relationships with customers, serving as their trusted advisor and facilitator for programmatic media buying through the Viant DSP
Platform Expertise: Become an expert in the Viant Cloud and Viant DSP platforms, leveraging your knowledge to educate and empower customers at every stage of their journey
Campaign Oversight & Optimization: Proactively manage client campaign portfolios—overseeing performance and pacing, surfacing key insights, and ensuring best-in-class execution aligned with client goals
Client Enablement: Lead campaign launches and deliver ongoing training to help customers build trading expertise and gain independence within the platform
Strategic Recommendations: Offer data-driven recommendations to improve campaign delivery and results. Persistently troubleshoot issues and escalate technical challenges when needed
Industry & Product Insight Sharing: Act as a thought leader by sharing relevant Viant and industry updates, as well as identifying strategic opportunities in media buying and data activation
Cross-Functional Collaboration: Share client feedback and learnings with internal stakeholders to improve platform offerings and client experience
Growth & Retention: Support and grow existing client relationships by driving satisfaction, increasing platform adoption, and contributing to revenue and profit growth
Operational Excellence: Identify opportunities to enhance team-wide efficiency and scalability. Champion process improvements and automation initiatives that drive operational success

What we offer

fully paid health insurance
paid parental leave
unlimited PTO

Fulltime

Programmatic Account Strategist

We’re excited to offer a high-impact opportunity on Viant’s Programmatic/Self-Se...

Location

United States , Boston

Salary:

70000.00 - 95000.00 USD / Year

Viant

Expiration Date

Until further notice

Requirements

2-3 years of experience in a Programmatic, Account Management, Account Strategist, Technical Services, Operations role
Solid understanding of programmatic, ad tech, self-serve DSP's, SSP’s, PMP’s
Outstanding troubleshooting, analytical, and problem-solving skills
Demonstrable passion for learning new technologies
Outstanding communication, project management, and presentation skills
Excellent organizational skills
process-oriented, yet entrepreneurial and versatile mindset
Great energy, confidence, and passion for working in a fast-growing technology company which is helping transform the advertising industry
BS/BA or equivalent
quantitatively-oriented degree a plus

Job Responsibility

Build Strong Client Partnerships: Form close relationships with customers, serving as their trusted advisor and facilitator for programmatic media buying through the Viant DSP
Platform Expertise: Become an expert in the Viant Cloud and Viant DSP platforms, leveraging your knowledge to educate and empower customers at every stage of their journey
Campaign Oversight & Optimization: Proactively manage client campaign portfolios—overseeing performance and pacing, surfacing key insights, and ensuring best-in-class execution aligned with client goals
Client Enablement: Lead campaign launches and deliver ongoing training to help customers build trading expertise and gain independence within the platform
Strategic Recommendations: Offer data-driven recommendations to improve campaign delivery and results. Persistently troubleshoot issues and escalate technical challenges when needed
Industry & Product Insight Sharing: Act as a thought leader by sharing relevant Viant and industry updates, as well as identifying strategic opportunities in media buying and data activation
Cross-Functional Collaboration: Share client feedback and learnings with internal stakeholders to improve platform offerings and client experience
Growth & Retention: Support and grow existing client relationships by driving satisfaction, increasing platform adoption, and contributing to revenue and profit growth
Operational Excellence: Identify opportunities to enhance team-wide efficiency and scalability. Champion process improvements and automation initiatives that drive operational success

What we offer

fully paid health insurance
paid parental leave
unlimited PTO

Fulltime

Sr. Programmatic Account Strategist

We’re excited to offer a high-impact opportunity on Viant’s Programmatic/Self-Se...

Location

United States , Chicago

Salary:

95000.00 - 110000.00 USD / Year

Viant

Expiration Date

Until further notice

Requirements

4+ years of experience in a Programmatic, Account Management, Account Strategist, Technical Services, Project Management role
Solid understanding of programmatic, ad tech, self-serve DSP's, SSP’s, PMP’s
Deep understanding of the data / measurement ecosystem
Outstanding troubleshooting, analytical, and problem solving skills
Demonstrable passion for learning new technologies
Outstanding communication, project management, and presentation skills
Excellent organizational skills
process-oriented, yet entrepreneurial and versatile mindset
Great energy, confidence, and passion for working in a fast growing technology company which is helping transform the advertising industry
BS/BA or equivalent

Job Responsibility

Client Partnership & Strategic Support: Build and maintain strong relationships with customers, becoming their trusted advisor in programmatic self-service media buying through the Viant DSP
Platform Expertise & Education: Become a subject matter expert in both Viant Cloud and Viant DSP, sharing knowledge and guiding customers to maximize their platform proficiency
Campaign Management & Optimization: Proactively manage client campaign portfolios by monitoring delivery and performance, uncovering actionable insights, and advising on best practices to improve outcomes
Customer Enablement: Oversee campaign launches and continuously educate customers to build their trading skills and drive platform autonomy
Performance Recommendations & Issue Resolution: Provide strategic recommendations to enhance campaign results, while aggressively troubleshooting and escalating technical issues to ensure smooth execution
Insight Sharing & Strategic Planning: Regularly share Viant platform developments and industry trends with customers. Develop thoughtful media and data strategies that align with their marketing objectives
Advanced Reporting Solutions: Scope, create, and customize advanced reporting solutions that help advertisers gain deeper insights into their media investments and campaign performance
Internal Knowledge Sharing: Communicate client insights internally to inform product innovation and client service strategies
Growth & Revenue Focus: Drive the success of existing accounts by fostering client satisfaction, increasing adoption of the Viant DSP, and supporting top-line revenue and profitability goals
Operational Efficiency: Identify opportunities to enhance the effectiveness of the Account Management team, launching scalable solutions and process improvements that increase automation and efficiency

What we offer

fully paid health insurance
paid parental leave
unlimited PTO

Fulltime

Programmatic Strategist

The S3 Strategist will be responsible for driving performance-focused programmat...

Location

India , Bangalore South

Salary:

Not provided

datawrkz

Expiration Date

Until further notice

Requirements

3–6 years of hands-on experience in programmatic advertising and paid media strategy
Proven expertise in DV360, The Trade Desk, Amazon DSP, and other major programmatic buying platforms
Strong understanding of PPC, display, video, and audience-based marketing
Proficiency in data analysis, Excel, and campaign performance metrics
strong analytical and numerical skills
Experience in media planning, forecasting, and budget management
Ability to translate data insights into clear, actionable business strategies
Excellent communication and presentation skills with attention to detail

Job Responsibility

Develop and execute programmatic media strategies across platforms such as DV360, Amazon DSP, and other leading ad tech solutions
Lead paid media planning and optimization efforts to drive measurable performance outcomes
Manage campaign setup, targeting, pacing, and delivery, ensuring alignment with client goals and KPIs
Analyze campaign data and provide actionable insights to improve ROI and efficiency
Collaborate closely with internal teams on audience strategy, creative alignment, and cross-channel integration
Stay current with evolving trends in programmatic advertising, PPC, and digital media buying
Build and present campaign performance reports with a strong focus on data-driven storytelling and strategic recommendations
Work with account and analytics teams to enhance attribution models and identify growth opportunities

What we offer

Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse, and kids. Option of including parents and higher coverage amount of 5,00,000
Professional Development - Reimbursement for relevant courses that can help you grow your career and build your knowledge level
Food - Breakfast, Lunch, Tea and Snacks on the house
Work Culture- Flexible Result Oriented Work Environment
Dress Code -Wear anything you’re comfortable at work
Foosball, TT, Carrom - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with

Fulltime

Manager, Client Strategy

Roku is changing how the world watches TV. Roku is the #1 TV streaming platform ...

Location

United States , New York

Salary:

168000.00 - 200000.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

10+ years of relevant CTV experience as marketer or brand strategist, with expertise in ad tech and media
Rich understanding of the streaming, TV, digital, social, and programmatic advertising landscape and challenges brands face within each
Professional experience leading and developing teams
Deep expertise crafting impactful and unique programs, designed to drive advertiser's objectives as well as a positive consumer experience
Understanding of the importance of balancing the end user experience with advertiser objectives
Proven track record of working cross-functionally to solve problems and build streamlined processes to drive productivity
Collaborative nature and track record of being an invaluable resource to sales teams
Experience with presenting to senior-level stakeholders, both internal and external
No job is too big or too small mentality
College degree or equivalent

Job Responsibility

Act as a leader and cross-functional partner within the Ad Sales organization, delivering market-leading strategies and solutions to deepen client relationships and drive revenue growth
Directly manage a team of Client Strategists supporting key client and agency partners
Act as the connective tissue across Roku's ad products, content experiences, and data solutions to build holistic partnerships with measurable outcomes
Leverage deep entertainment experience to develop creative strategies that unlock ad dollars and generate in-market demand from Brand and Performance Marketers
Develop and streamline processes in partnership with cross-functional partners to ensure a smooth pre-sale workflow
Partner with product teams to foster innovation based on market feedback and potential opportunities
Merchandise Roku's ability to be interoperable, democratizing programmatic partnerships to help unlock new revenue streams
Partner with Ad Measurement and Account Management to develop learning agendas and identify client-specific solutions that deliver against goals/KPIs
Present programs and custom solutions to key stakeholders internally and externally

What we offer

health insurance
equity awards
life insurance
disability benefits
parental leave
wellness benefits
paid time off
mental health and financial wellness support and resources
healthcare (medical, dental, and vision)
life, accident, disability, commuter, and retirement options (401(k)/pension)

Fulltime

Paid media strategist and planner

We are seeking a highly skilled Paid Media Strategist & Planner to join a growin...

Location

Canada , London

Salary:

65000.00 - 80000.00 USD / Year

Randstad

Expiration Date

August 03, 2026

Requirements

5+ years of experience in paid media strategy, planning, or account leadership in an agency environment, with a specific focus on lead generation
Strong hands-on experience managing campaigns across Google Ads, Meta Ads, LinkedIn, programmatic, and/or video platforms
Experience working with clients in higher education, financial services, insurance, healthcare, or B2B industries
Deep understanding of full-funnel marketing, lead quality metrics (MQL/SQL, cost-per-qualified-lead), and the ability to turn data into strategic insights
Excellent client communication skills with experience presenting to senior stakeholders and leading strategic meetings
Experience with measurement frameworks, attribution models, and the integration of paid media with CRM systems
Experience mentoring junior colleagues

Job Responsibility

Strategy Development: Translate client objectives into comprehensive paid media strategies across search, social, programmatic, and video, ensuring alignment with nurture sequences, CRM handoffs, and sales processes
Targeting & Planning: Utilize consumer research and data insights to develop detailed recommendations for audiences, channel mix, placements, and KPIs across all stages of the marketing funnel
Campaign Oversight: Monitor campaign pacing and performance, identifying optimization opportunities to improve lead volume, quality, and efficiency
Client Leadership: Serve as the primary media lead and account contact, directing performance reviews and strategic recommendations with transparency
Performance Reporting: Develop measurement frameworks tied to lead generation KPIs and lead Quarterly Business Reviews (QBRs) to present performance insights and forward-looking recommendations
Quality Assurance: Review and QA team work to maintain high output quality and reduce errors
Cross-Functional Collaboration: Act as the bridge between paid media and internal teams (creative, CRO, analytics) to ensure integrated campaign execution and messaging tailored to high-intent audiences

What we offer

Be part of a high-performing, collaborative team
Work on exciting analytics projects with leading brands
Opportunity to drive operational excellence and team strategy
Primarily remote work environment with flexibility to balance remote and in-office collaboration

Fulltime

Senior Paid Media Strategist

We're looking for a Senior Paid Media Strategist to lead paid media strategy, ex...

Location

United States , New Gloucester

Salary:

Not provided

Anchour

Expiration Date

Until further notice

Requirements

Agency Experience: 5+ years managing paid media at a digital or performance marketing agency. Candidates without agency experience will not be considered.
Platform Depth: Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager. Experience with connected TV platforms and programmatic required at this level.
Full-Funnel Thinking: You understand how awareness, consideration, and conversion work together — and you build media strategies that reflect that understanding, not just a collection of campaigns.
Creative Conviction: You have opinions about what makes paid creative work. You can brief a creative team with clarity and purpose, push back when something isn't right, and connect creative decisions to performance outcomes.
Budget Management at Scale: Comfortable managing significant paid media budgets across multiple clients simultaneously, with a track record of accurate pacing and strong performance outcomes.
Daily Discipline: You check your campaigns every day. You catch overspend, underspend, and performance anomalies early — and you act on them without being asked.
Reporting Infrastructure: You build systems, not spreadsheets. You've set up automated dashboards and reporting workflows that reduce manual work and improve visibility.
Data Storytelling: You don't just send a dashboard. You explain what's happening, what it means for the business, and what you're recommending next — in language clients actually understand and act on.
Strategic Conviction: You form opinions about what's working and what isn't, and you make recommendations with confidence, including the hard ones.
AI-Integrated Workflow: You're using AI tools to work smarter — for research, reporting, copy testing, creative briefing, or strategy — and you can speak to how it's made your work better.

Job Responsibility

Plan, launch, and manage paid media campaigns across Google Ads, Meta, Connected TV, and YouTube, with ongoing programmatic involvement
Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts — catching issues before they become problems
Set up campaigns with proper structure, tracking, naming conventions, and attribution from the start, so the data you're working with is trustworthy
Proactively adjust bids, budgets, targeting, and creative based on performance signals
Stay current on platform changes, new features, and best practices across Google and Meta
Develop media strategies that map to the full customer journey — from top-of-funnel awareness and creative-led engagement to mid-funnel nurture and bottom-funnel conversion
Think in systems, not campaigns. Understand how each stage connects to the next and where breakdowns in the funnel are actually happening
Make clear, confident recommendations on channel mix, audience architecture, and where investment should shift — and why
Bring a point of view to every client engagement, not just a plan
Come to the table with opinions about what will actually work: hooks, formats, angles, messaging hierarchies, and platform-native approaches

What we offer

Competitive Salary
Profit Sharing. Our success is your success
Retirement. Savings plan with a 4% company match
Premium Insurance. Premium health, dental, vision, and life insurance with generous coverage for our US-based team members
Optional HSA. An optional health savings account for employees to set aside money on a pre-tax basis for medical expenses
Home Office Setup. Get a laptop + 50% reimbursement for home office equipment
Paid & Flexible Holidays. 12 paid holidays throughout the year, including three flexible holidays
Paid Time Off. Minimum three weeks of paid time off per year
Paid Leaves. Paid parental, medical, bereavement, and other types of leave
Flexible & Summer Fridays. Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round

Fulltime

Group Strategy Manager, Audience Activation

General Motors' Marketing Applied Sciences (MAS) team is seeking an experienced,...

Location

United States , Warren

Salary:

134700.00 - 207600.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Business, Data Science, Computer Science, or a related field
8+ years of experience in a media, audience, or marketing analytics role, spanning strategy, planning, or activation, within an enterprise or agency environment
4+ years of direct people leadership experience, with a track record of developing high-performing, cross-functional teams
Deep expertise in audience segmentation, customer data platforms (CDP), and data onboarding platforms (e.g., Adobe AEP, LiveRamp, or similar)
Comprehensive understanding of the programmatic media ecosystem, including DSPs, SSPs, DMPs, identity graphs, and the mechanics of real-time bidding
Experience in scaled media audience planning and execution
Strong understanding of cross-channel marketing activation including media (programmatic display, paid social, CTV/OTT, search), CRM, site, and digital channels
Demonstrated experience navigating identity resolution challenges, including knowledge of first-party data strategies, universal IDs, and privacy-preserving measurement
Experience translating audiences into creative implications
Ability to collaborate effectively with Data Scientists, translating technical model outputs into practical activation strategies

Job Responsibility

Lead and develop a team of audience strategists, providing coaching, prioritization, and career development across cross-brand activation work
Collaborate closely with the Media team on the end-to-end audience strategy process, ensuring accurate and efficient audience builds aligned to Media strategy and successful activation, including but not limited to audience sizing, reach/frequency planning, and segment-level performance expectations
Serve as the primary MAS point of contact for audience strategy across brand and agency partners, working closely with the Media team to align on campaign needs, taxonomy, audience development timelines, and channel-specific delivery requirements (programmatic, social, display, etc.)
Serve as an experienced interpreter of marketing and media requests, translating ambiguous campaign briefs and brand objectives into clear, defined audience strategies
Oversee the development and activation of Pronghorn-powered audiences across media, site, and CRM channels, ensuring alignment with marketing objectives and model recommendations
Partner closely with MAS Data Scientists and the Media team to translate modeling outputs into actionable, campaign-ready audience segments. Advise on match rate optimization, addressability, and scaling trade-offs across activation platforms
Manage audience workflows across platforms including Databricks, Adobe Real-Time CDP, AEP, LiveRamp, and other onboarding and activation tools
Support the product development team in building, testing, and deploying new media capabilities and platforms. Translate technical capabilities into actionable pilot opportunities. Work with the T&L team to lead development of testing strategies and campaigns to deliver new marketing opportunities and channels
Demonstrate strong leadership and decision-making in establishing audience best practices, including standards for audience building, scoring, and sizing, to ensure consistent, scalable segmentation logic across brands and channels
Establish and maintain governance standards for audience documentation, segmentation logic, and operational data flows (Confluence, SharePoint, etc.)

What we offer

medical
dental
vision
Health Savings Account
Flexible Spending Accounts
retirement savings plan
sickness and accident benefits
life insurance
paid vacation & holidays
tuition assistance programs

Fulltime

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Programmatic Account Strategist

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Requirements

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