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The Mailworks Logo The Mailworks · -

Program Manager

United States, Menands 85000.00 - 100000.00 USD / Year · Job Posted June 29, 2026
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Job Responsibility

  • Serve as the senior strategic advisor for assigned Partner-level accounts
  • Build trusted relationships with executive stakeholders, franchise leadership teams, ownership groups, and senior decision-makers
  • Develop a deep understanding of client business objectives, growth plans, competitive pressures, and organizational priorities
  • Lead strategic conversations that connect direct mail performance to broader business outcomes
  • Act as the primary escalation point for complex strategic or relationship challenges across assigned accounts
  • Develop long-term marketing and direct mail strategies aligned with each client's business goals and growth trajectory
  • Build annual and multi-quarter strategic roadmaps that align direct mail investments with client priorities, operational goals, and business objectives
  • Lead Quarterly Business Reviews, optimization meetings, and strategic planning sessions with client leadership
  • Analyze campaign performance, engagement metrics, conversion data, and business results to surface growth opportunities and performance gaps
  • Design testing strategies across audience targeting, creative approaches, offer development, campaign timing, and channel integration
  • Translate data and performance insights into clear business recommendations that resonate with executive audiences
  • Monitor overall program health and ensure strategic objectives remain aligned with evolving client priorities
  • Maintain regular, high-value communication with executive stakeholders across assigned accounts
  • Present strategic recommendations, performance insights, and growth opportunities with confidence and credibility
  • Influence executive decision-making through data, insights, and well-reasoned strategic recommendations
  • Navigate ambiguity and help clients make sound decisions when the path forward is not obvious
  • Build alignment among multiple stakeholders with competing priorities and organizational objectives
  • Strengthen long-term client loyalty through proactive guidance, consistent value creation, and reliable follow-through
  • Position The Mailworks as a strategic business partner rather than a marketing vendor across every client interaction
  • Provide strategic direction and long-term program guidance while Account Executives own day-to-day campaign execution and client management
  • Collaborate with Creative, Data, Production, and Client Services teams to support program objectives
  • Provide strategic direction for creative initiatives, testing programs, audience strategies, and program evolution
  • Ensure internal teams understand client priorities, business goals, and success metrics
  • Serve as a resource for internal teams seeking strategic context and client guidance
  • Identify opportunities to expand client utilization of The Mailworks products, services, and capabilities
  • Support service expansion, new program launches, and strategic growth initiatives
  • Contribute to proposals, account expansion plans, and executive-level business reviews
  • Help clients identify new opportunities to drive growth through marketing strategy and direct mail innovation
  • Support long-term revenue growth through trusted advisory relationships and strategic account development

Requirements

  • Exhibits company core values: FLASH'D (Forward Thinking, Loyal, Accountable, Solutions Focused, Helpful, Dynamic)
  • Proven ability to align marketing strategy with business objectives, with experience advising senior leaders, executives, franchise groups, or multi-location organizations
  • Strong understanding of marketing performance, customer acquisition, retention, and growth strategies, with the ability to translate data and insights into actionable business recommendations
  • Executive presence: comfortable presenting to business owners, executives, and senior decision-makers, and able to lead high-level strategic discussions with confidence and credibility
  • Significant experience managing complex client relationships across multiple stakeholders and organizational levels, with a consultative approach focused on outcomes rather than transactions
  • Strong analytical mindset with the ability to interpret campaign and business performance data, identify trends and opportunities, and make sound recommendations with incomplete information
  • Exceptional written, verbal, and facilitation skills, with the ability to communicate complex ideas clearly and persuasively to executive audiences
  • Experience developing marketing strategies, campaign recommendations, testing plans, and performance optimization initiatives
  • Ability to work cross-functionally and provide clear strategic direction to internal teams supporting client programs
  • 10+ years experience

Nice to have

  • Direct mail experience
  • Agency experience
  • Franchise marketing experience
  • Customer success experience
  • Strategic account management experience
  • Familiarity with direct mail strategy, audience targeting, variable data, or print production
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