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Social media is one of the most visible ways customers, associates, and partners experience the Staples brand. We’re looking for a Program Manager, Social Media to help manage the planning, coordination, and execution of Staples’ social media programs across platforms. This role will support the social strategy team by helping bring campaigns, brand storytelling, and day-to-day content to life across channels. The ideal candidate is organized, collaborative, and passionate about social media, with strong attention to detail and a strong understanding of how content performs across social platforms. This role will also play an active role in managing Staples’ social communities and creating social-native content that helps the brand participate in conversations and cultural moments across platforms. You’ll work closely with Brand, Creative, Marketing, and PR teams to ensure social content is published on time, aligned with campaigns, and optimized for each platform.
Job Responsibility
Support the creation or capture of social-first content when needed, particularly for short-form video or trend-based formats
Adapt approved campaign messaging into platform-appropriate social copy
Help manage the social content calendar, coordinating posts tied to marketing campaigns, promotions, partnerships, and brand storytelling
Work with Brand, Creative, and Marketing teams to gather assets and ensure social deliverables are ready for publishing
Coordinate publishing across Staples’ social channels, ensuring posts go live accurately and on schedule
Support the creation and scheduling of posts across platforms including TikTok, Instagram, LinkedIn, and others
Assist with drafting and editing social copy that reflects Staples’ brand voice
Help ensure social content aligns with platform best practices and formatting
Monitor social channels to ensure posts are performing and flag opportunities or issues to the social team
Monitor social conversations, trends, and relevant cultural moments that may present opportunities for engagement
Actively engage with Staples’ social communities by responding to comments, joining relevant conversations, and helping the brand show up authentically online
Proactively comment on relevant posts and conversations across platforms where Staples has a credible role to play
Flag noteworthy conversations, comments, or trends to the social strategy team
Support coordination of creator, influencer, or partner content when needed
Help track social media performance metrics and assist with reporting on key campaigns and initiatives
Maintain social trackers, calendars, and reporting documents
Assist with social listening and monitoring tools to help identify insights and trends
Partner with Marketing, Brand, Creative, and PR teams to support social media needs tied to campaigns and announcements
Coordinate timelines and deliverables with internal teams and external partners when needed
Help ensure social media workflows and processes stay organized and efficient
Requirements
4–6 years of experience in social media, digital marketing, content coordination, or communications
Strong interest in social media platforms and digital culture
Experience creating social content (especially short-form video) is a plus
Excellent organizational skills and attention to detail
Strong writing and editing skills, particularly for short-form content
Ability to manage multiple deadlines and coordinate across teams
Collaborative mindset and willingness to learn in a fast-paced environment
Bachelor’s degree in Marketing, Communications, Journalism, or related field
Familiarity with social media platforms such as TikTok, Instagram, LinkedIn, and others
Experience with social management tools (Hootsuite, Sprout, or similar) is a plus
Experience with content calendars, campaign coordination, or digital publishing is a plus
Retail, B2B, or brand marketing experience is helpful but not required
Nice to have
Experience creating social content, particularly short-form video
Experience with social management tools such as Hootsuite or Sprout
Background in content calendars, campaign coordination, or digital publishing
Experience partnering with influencers, creators, or external agencies
Retail, B2B, or brand marketing experience
What we offer
Inclusive culture with associate-led Business Resource Groups