Program Manager, Local Marketing Jobs

Hunter Douglas

Location:
United States, New York City

Category:
-

Contract Type:
Not provided

Salary:

120000.00 - 125000.00 USD / Year

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Job Description:

As the Program Manager – Local Marketing, you will be the strategic lead for the Co-Op Marketing program's governance, dealer enablement and processes. You will own the structure, rules, and operational coordination of the program, working cross-functionally with internal teams, dealers, and media agencies to ensure smooth execution, accountability, and performance alignment. This position reports to the Director of Performance Marketing & Measurement.

Job Responsibility:

Define, approve and implement co-op media rules
Certify and onboard agency vendors
Own brand compliance guidance and enforce adherence
Communicate program updates to internal and external stakeholders
Approve and manage onboarding of dealers to co-op programs and packages
Lead dealer eligibility coordination, budget tracking, and usage reporting
Provide campaign package options and assist dealers in campaign selection
Support communication around spend allocation and approval processes
Maintain relationships with agencies
Provide approved campaign packages and agency onboarding
Monitor agency execution compliance
Build performance dashboards by dealer, vendor, and channel
Contribute to vendor scorecard ratings
Lead quarterly business reviews with media partners
Develop all required processes, across internal and external stakeholders and partners, to enable a high-performing, efficient and simple Co Op program
All other duties as assigned

Requirements:

4-6+ years of experience in marketing, program management or project management
Exceptional project management, analytical, and communication skill
Excellent communication skills and ability to build relationships to leverage internal networks
Analytical fluency in budgeting, test design and data analysis
Ability to influence and articulate ideas effectively, utilizing language, and presentation skills in PowerPoint to sway opinions and inspire action
Advanced Proficiency in Microsoft Office and 360, in particular Excel and PowerPoint
Bachelor’s Degree in Marketing, Business Administration, Communications, or related field

What we offer:

Bonus target range: Up to 25%
Generous benefits package including medical, dental, vision, life, disability
A company culture that prioritizes internal development and professional growth
Time off with pay
401(k) plan with a degree of employer matching
Paid parental leave
Wellness programs and product discounts

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Program Manager, Local Marketing