CrawlJobs Logo
AlphaSense Logo AlphaSense · -

Program Manager, Integrated Marketing

United States 90000.00 - 124000.00 USD / Year · Job Posted February 03, 2026
Apply Position
Job Link Share

Job Description

We are looking for an experienced Integrated Marketing Program Manager to own and operationalize our integrated marketing planning and execution process across the entire marketing organization. This is a highly cross-functional role that ensures our campaigns are planned holistically, executed efficiently, and delivered on time–across teams, channels, and regions. This role is ideal for someone who thrives in complexity, brings structure to ambiguity, and excels at turning strategy into coordinated, measurable action. You will serve as the connective tissue across marketing functions, ensuring alignment, accountability, visibility, and operational excellence from planning through execution and campaign analysis.

Job Responsibility

  • Own and manage the end-to-end integrated marketing planning process, including campaign development, prioritization, timelines, execution, and readouts
  • Partner with Marketing leadership and functional teams to translate strategic priorities and key moments into executable, integrated campaign plans
  • Facilitate planning cadences, working sessions, cross-functional reviews, and ongoing communication to ensure alignment across teams
  • Develop and maintain integrated campaign plans, timelines, and dependency tracking across all participating teams
  • Identify risks, gaps, and bottlenecks early and proactively drive resolution
  • Ensure campaign themes, product launches, and programs go live on time, with clear ownership, deliverables, and success criteria
  • Act as the central point of coordination across marketing teams and drive clarity around roles, responsibilities, and handoffs
  • Foster strong working relationships and a culture of accountability and shared ownership
  • Partner with cross-functional teams to ensure campaigns and programs to build, define, and refine campaign performance metrics and measurement
  • Build, document, update, and continuously optimize integrated marketing workflows, templates, resource hubs, and best practices
  • Bring operational discipline to cross-functional campaign execution, including status tracking, retrospectives, and continuous improvement
  • Provide leadership with regular visibility into campaign progress, risks, and outcomes

Requirements

  • 5-10 years of experience in integrated marketing, program management, or a similar role
  • Proven track record managing complex, cross-functional marketing programs or campaigns
  • Experience with integrated marketing frameworks and full-funnel campaign planning
  • Strong operational mindset with the ability to manage timelines, dependencies, and stakeholders
  • Exceptional organizational and communication skills
  • able to influence without direct authority
  • Experience operating in fast-paced, high-growth B2B SaaS organizations
  • Experience supporting revenue-focused marketing motions (pipeline, bookings, lifecycle)
  • Hands-on experience with project management and marketing tools (e.g. Asana, Notion, Salesforce)

What we offer

  • performance-based bonus
  • equity
  • a generous benefits program
AlphaSense - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Program Manager, Integrated Marketing

8 matching positions

Integrated Marketing Program Manager

We are looking for an experienced Integrated Marketing Program Manager to own an...
Location
Location
United States
Salary
Salary:
90000.00 - 124000.00 USD / Year
alpha-sense.com Logo
AlphaSense
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-10 years of experience in integrated marketing, program management, or a similar role
  • Proven track record managing complex, cross-functional marketing programs or campaigns
  • Experience with integrated marketing frameworks and full-funnel campaign planning
  • Strong operational mindset with the ability to manage timelines, dependencies, and stakeholders
  • Exceptional organizational and communication skills
  • able to influence without direct authority
  • Experience operating in fast-paced, high-growth B2B SaaS organizations
  • Experience supporting revenue-focused marketing motions (pipeline, bookings, lifecycle)
  • Hands-on experience with project management and marketing tools (e.g. Asana, Notion, Salesforce)
Job Responsibility
Job Responsibility
  • Own and manage the end-to-end integrated marketing planning process, including campaign development, prioritization, timelines, execution, and readouts
  • Partner with Marketing leadership and functional teams to translate strategic priorities and key moments into executable, integrated campaign plans
  • Facilitate planning cadences, working sessions, cross-functional reviews, and ongoing communication to ensure alignment across teams
  • Develop and maintain integrated campaign plans, timelines, and dependency tracking across all participating teams, including Revenue Marketing, Product Marketing, Brand, Content, Communications, Experience, and Operations
  • Identify risks, gaps, and bottlenecks early and proactively drive resolution
  • Ensure campaign themes, product launches, and programs go live on time, with clear ownership, deliverables, and success criteria
  • Act as the central point of coordination across marketing teams and drive clarity around roles, responsibilities, and handoffs throughout the campaign lifecycle
  • Foster strong working relationships and a culture of accountability and shared ownership
  • Partner with cross-functional teams to ensure campaigns and programs to build, define, and refine campaign performance metrics and measurement
  • Build, document, update, and continuously optimize integrated marketing workflows, templates, resource hubs, and best practices
What we offer
What we offer
  • performance-based bonus
  • equity
  • a generous benefits program
  • Fulltime
Read More
Arrow Right

Integrated Capability Marketing Manager, Agentic & AI Marketing (Global)

Mastercard Services is hiring a global B2B Marketing Manager to own how AI‑power...
Location
Location
Portugal , P-1269-046
Salary
Salary:
Not provided
mastercard.com Logo
Mastercard
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience delivering global B2B marketing campaigns or programs, ideally within complex, matrixed organizations
  • A strong writing and storytelling background, with the ability to create clear, engaging content from complex subject matter
  • Professional experience in technology, SaaS, or platform‑based environments, with exposure to technical or developer‑adjacent audiences
  • Comfortable explaining sophisticated concepts—such as AI, platforms, or APIs—in ways that are accessible and relevant to different buyer groups
  • Proven ability to work effectively across multiple stakeholders and functions, influencing without direct authority
  • Confidence operating in environments where messaging is still evolving, contributing to clarity rather than waiting for full definition
  • A structured, outcome‑driven approach to campaign planning, with strong attention to detail and follow‑through
  • Genuine curiosity about AI and emerging technologies, and how they create value for customers
  • Comfortable working in global organizations, collaborating across regions, cultures, and time zones
Job Responsibility
Job Responsibility
  • Own the end‑to‑end planning and delivery of global AI‑focused B2B marketing campaigns, from early campaign design through launch and activation across priority channels
  • Translate cross‑portfolio AI capabilities into clear, compelling narratives that resonate with both executive decision‑makers and technical audiences
  • Develop high‑impact thought leadership and consideration‑stage content, including research reports, whitepapers, toolkits, and guides that support buyer understanding and adoption
  • Orchestrate integrated content journeys across digital, paid media, field activation, partner, and communications channels to ensure a consistent story across touchpoints
  • Partner closely with product, Services marketing, communications, and digital teams to align campaign direction with product priorities and evolving messaging frameworks
  • Manage and brief external agencies and research partners to deliver content, creative, and media aligned to campaign goals
  • Own and manage campaign budgets, including media spend and agency investment, and contribute to business cases for additional funding where required
  • Track campaign performance across engagement and effectiveness metrics, using insights to refine messaging, formats, and channel mix over time
  • Support the evolution of Mastercard's AI positioning, helping ensure consistency and clarity across regions and solutions
  • Fulltime
Read More
Arrow Right

Integrated Marketing Manager, Ad Sales

Partner with Aquent to join a globally recognized leader in media and entertainm...
Location
Location
United States , Chicago
Salary
Salary:
47.38 - 52.64 USD / Hour
aquent.com Logo
Aquent
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in media marketing, promotions, or a related field, with a proven track record in advertising sales marketing, media planning, and sponsorships
  • Expert proficiency in presentation software
  • skilled in spreadsheet and collaborative document tools
  • Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively
  • Strong strategic and creative idea development skills, coupled with an obsessive attention to detail
  • Proactive, adaptable, and capable of multitasking effectively while managing a demanding workload
  • Highly resourceful, solutions-oriented, and self-motivated, thriving in a fast-paced environment
Job Responsibility
Job Responsibility
  • Develop custom client proposals and respond to sales requests, crafting tailored solutions that meet advertiser objectives
  • Craft innovative, client-first ideas, proposals, and presentations that align with advertising partners’ goals and objectives, specifically within a designated content category
  • Collaborate with diverse internal and external partners to develop market-leading advertising opportunities and sponsorship programs that achieve key performance indicators for our clients
  • Ensure seamless transitions from pre-sale strategy to post-sale execution by collaborating closely with campaign management teams
  • Potentially lead projects focused on targeted advertising solutions as part of broader client initiatives
What we offer
What we offer
  • subsidized health, vision, and dental plans
  • paid sick leave
  • retirement plans with a match
  • Fulltime
Read More
Arrow Right

Marketing Program Manager

Location
Location
United States , Seattle
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of program management experience within marketing, digital campaigns, operations, or related environments
  • Experience leading Agile ceremonies and supporting Agile delivery methodologies
  • Strong understanding of integrated marketing workflows, campaign operations, or demand generation programs
  • Experience managing cross-functional stakeholders and coordinating complex project timelines
  • Proficiency with project management and collaboration tools such as Workfront, Jira, Asana, Smartsheet, or similar platforms
  • Familiarity with workflow management, sprint planning, backlog management, and process optimization
  • Strong organizational, communication, and problem-solving skills with the ability to manage multiple priorities simultaneously
  • Experience building operational frameworks, documentation, SOPs, and delivery processes
  • Comfortable working in fast-paced, highly collaborative environments with evolving priorities
  • Agile and/or Workfront certifications are preferred or can be obtained during the engagement
Job Responsibility
Job Responsibility
  • Lead Agile program management processes across integrated marketing and campaign initiatives
  • Facilitate Agile ceremonies including sprint planning, retrospectives, standups, backlog refinement, and delivery tracking
  • Maintain shared roadmaps, timelines, delivery dashboards, and status reporting across cross-functional teams
  • Partner closely with marketing, digital execution, analytics, content, customer experience, and lead management teams to ensure alignment on deliverables and business priorities
  • Coordinate workstream kickoffs and manage interdependencies across multiple teams and stakeholders
  • Identify project risks, blockers, and dependencies, proactively escalating issues and driving resolution
  • Support continuous process improvement initiatives focused on scalability, operational efficiency, automation, and AI-enabled workflows
  • Develop and maintain program documentation, templates, SOPs, and operational best practices
  • Drive consistency in backlog management, prioritization, and Agile ways of working across teams
  • Analyze retrospective feedback and implement improvements to optimize team performance and delivery quality
  • Fulltime
Read More
Arrow Right

Senior Integrated Marketing Manager

Microsoft is transforming how we market by driving digital-first sales motions a...
Location
Location
United States , Redmond
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing, digital marketing, or campaign strategy across digital channels (e.g., blog, social, web, video, paid, webinars) or related work experience
  • OR equivalent experience
  • Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing, digital marketing, or campaign strategy across digital channels (e.g., blog, social, web, video, paid, webinars), or related experience
  • OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing, digital marketing, or campaign strategy across digital channels (e.g., blog, social, web, video, paid, webinars, or related experience
  • OR equivalent experience
  • 5+ years in content strategy and development
  • 5+ years of experience in content strategy and development, including personally writing, editing, or shaping high-impact content (e.g., whitepapers, ebooks, thought leadership)
  • Experience in Business to Business (B2B) technology marketing, ideally in cloud or infrastructure
  • Experience using AI tools to accelerate content development to maintain quality and differentiation
  • Experience project managing complex, cross-functional initiatives in a highly matrixed organization, with the ability to influence stakeholders, drive alignment, and deliver results across teams without direct authority
Job Responsibility
Job Responsibility
  • Drive integrated marketing execution for Azure Migration priorities, partnering with Product Marketing and wider Integrated Marketing team to align to business goals and deliver measurable impact through quarterly marketing plans that support field sellers
  • Architect the end-to-end content strategy and planning for Azure Migration, determining what content is required to achieve business goals and drive customer progression. Translate integrated marketing plans into a clear content plan by stage, audience, and use case—including recommended topics, formats, and sequencing across acquisition, nurture, and re-engagement
  • Own the content operating rhythm for Azure Migration, including quarterly content planning, ongoing bill of materials (BOM) governance, review cycles, executive updates, and cross‑functional communication to ensure alignment, delivery, and quality at scale
  • Define and maintain the content bill of materials (BOM) and content plan, defining the specific assets required to drive impact across the customer journey (e.g., paid media assets, email nurture sequences, re-engagement programs), including recommended formats, technical depth, and messaging to drive acquisition, engagement, and conversion across the funnel
  • Own strategy and execute production of high-impact, early-funnel content, including personally leading or directly contributing to the development of key assets for paid media and campaign entry points (e.g., whitepapers, ebooks, infographics)
  • Translate customer and market insights into content that drives business outcomes, partnering with Product Marketing, field sales, and industry teams to develop vertical-specific proof points and narratives that accelerate decision-making and shorten sales cycles in Account Based Marketing (ABM) motions
  • Lead activation of the content plan across integrated marketing entry points, ensuring content is effectively brought to market through landing pages, gated experiences, email, and paid and owned channels in a cohesive, customer-first way
  • Orchestrate and project manage content development across a matrixed set of stakeholders, driving alignment on messaging, timelines, and quality to deliver high-impact content at scale
  • Own content performance and optimization, including monthly and quarterly reporting, synthesis of cross-channel insights, and execution of test-and-learn programs to continuously improve engagement, conversion, and content effectiveness
  • Own content creation budget strategy and management, including forecasting, prioritization, and spend optimization across internal and agency resources to ensure investments align to the content BOM, quarterly priorities, and measurable business impact
  • Fulltime
Read More
Arrow Right

Marketing Program Manager

We’re looking for a Marketing Program Manager to help launch and scale an invite...
Location
Location
United States , San Francisco
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in B2B marketing program management, community programs, campaign execution, or integrated marketing
  • Proven experience managing complex, multi-workstream programs from idea through execution
  • Strong project management skills, with hands-on experience building timelines, trackers, and workback plans
  • A community-first mindset, ideally with experience supporting executive programs, advisory boards, peer communities, or leadership forums
  • Comfort working in ambiguity and helping shape new, pilot-stage programs
  • Experience supporting events or virtual programming, including coordination of speakers and agendas
  • Strong written and verbal communication skills, including executive-facing updates
  • A proactive, detail-oriented working style with a strong sense of ownership
Job Responsibility
Job Responsibility
  • Own day-to-day execution of the SELF executive community, managing timelines, milestones, and dependencies
  • Build and maintain project plans, workback schedules, trackers, and status updates to keep workstreams aligned
  • Coordinate core program deliverables, including emails, microsite/landing page, applications, nominations, and enablement materials
  • Support member recruitment, onboarding, and engagement, including applications, referrals, executive dinners, and follow-ups
  • Help plan and execute virtual events and executive sessions, including speaker coordination and logistics
  • Partner cross-functionally with Field Marketing, Marketing, and Design to move initiatives forward and ensure a polished, high-value executive experience
  • Fulltime
Read More
Arrow Right

Senior Integrated Marketing Manager

Microsoft is transforming how we market by driving digital-first sales motions a...
Location
Location
United States , Redmond
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing, digital marketing, or campaign strategy across digital channels (e.g., blog, social, web, video, paid, webinars) or related work experience
  • OR equivalent experience
  • Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing, digital marketing, or campaign strategy across digital channels (e.g., blog, social, web, video, paid, webinars), or related experience
  • OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing, digital marketing, or campaign strategy across digital channels (e.g., blog, social, web, video, paid, webinars, or related experience
  • OR equivalent experience
  • 5+ years in content strategy and development
  • 5+ years of experience in content strategy and development, including personally writing, editing, or shaping high-impact content (e.g., whitepapers, ebooks, thought leadership)
  • Experience in Business to Business (B2B) technology marketing, ideally in cloud or infrastructure
  • Experience using AI tools to accelerate content development to maintain quality and differentiation
  • Experience project managing complex, cross-functional initiatives in a highly matrixed organization, with the ability to influence stakeholders, drive alignment, and deliver results across teams without direct authority
Job Responsibility
Job Responsibility
  • Drive integrated marketing execution for Azure Migration priorities, partnering with Product Marketing and wider Integrated Marketing team to align to business goals and deliver measurable impact through quarterly marketing plans that support field sellers
  • Architect the end-to-end content strategy and planning for Azure Migration, determining what content is required to achieve business goals and drive customer progression. Translate integrated marketing plans into a clear content plan by stage, audience, and use case—including recommended topics, formats, and sequencing across acquisition, nurture, and re-engagement
  • Own the content operating rhythm for Azure Migration, including quarterly content planning, ongoing bill of materials (BOM) governance, review cycles, executive updates, and cross‑functional communication to ensure alignment, delivery, and quality at scale
  • Define and maintain the content bill of materials (BOM) and content plan, defining the specific assets required to drive impact across the customer journey (e.g., paid media assets, email nurture sequences, re-engagement programs), including recommended formats, technical depth, and messaging to drive acquisition, engagement, and conversion across the funnel
  • Own strategy and execute production of high-impact, early-funnel content, including personally leading or directly contributing to the development of key assets for paid media and campaign entry points (e.g., whitepapers, ebooks, infographics)
  • Translate customer and market insights into content that drives business outcomes, partnering with Product Marketing, field sales, and industry teams to develop vertical-specific proof points and narratives that accelerate decision-making and shorten sales cycles in Account Based Marketing (ABM) motions
  • Lead activation of the content plan across integrated marketing entry points, ensuring content is effectively brought to market through landing pages, gated experiences, email, and paid and owned channels in a cohesive, customer-first way
  • Orchestrate and project manage content development across a matrixed set of stakeholders, driving alignment on messaging, timelines, and quality to deliver high-impact content at scale
  • Own content performance and optimization, including monthly and quarterly reporting, synthesis of cross-channel insights, and execution of test-and-learn programs to continuously improve engagement, conversion, and content effectiveness
  • Own content creation budget strategy and management, including forecasting, prioritization, and spend optimization across internal and agency resources to ensure investments align to the content BOM, quarterly priorities, and measurable business impact
  • Fulltime
Read More
Arrow Right

Integrated Marketing Manager

At Microsoft Advertising we create innovative technology for a conversational, p...
Location
Location
United States , New York
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience
Job Responsibility
Job Responsibility
  • Advocates for the customer and Microsoft values while representing Microsoft Advertising as a trusted brand steward across clients, partners, and industry forums
  • Partners cross-functionally influence integrated marketing vision, priorities, and execution aligned to North America for business growth and market needs
  • Contributes to North America integrated marketing strategy and activation to land global priorities across audiences and solution areas, driving measurable business growth
  • Creates, executes, measures, and evolves annual integrated marketing plans aligned to business KPIs by audience type and solution area, in collaboration with internal stakeholders and partners
  • Develops and maintains senior-level internal and external relationships that enable thought leadership, inspiration, and high-impact content and activation programs
  • Partners with go-to-market, product marketing, sales, and other stakeholders to support new narratives, solutions, and hero product launches across North America
  • Delivers integrated, omni-channel marketing programs—including experiential, content marketing, communications, social media, and paid advertising—that deepen engagement across priority regions and markets
  • Leads omni-channel execution and ensures consistency of messaging, brand, and customer experience across touchpoints
  • Owns campaign measurement and reporting, analyzes performance data, and adjusts tactics to optimize outcomes and drive ongoing learning
  • Establishes continuous feedback loops to improve content, programs, and processes while creating surprise-and-delight moments for priority audiences
  • Fulltime
Read More
Arrow Right