Program Director

• Lead, manage, and hold accountable Account Managers, Designers, and Coordinators to ensure high performance and role clarity
• Provide ongoing coaching and development through one-on-ones, performance feedback, and goal-setting aligned with business outcomes
• Host weekly L10 meetings to create alignment, resolve barriers, and promote cross-functional collaboration
• Drive accountability across your team by tracking KPIs, maintaining SOP compliance, and ensuring consistent execution
• Cultivate a high-performing, feedback-rich culture that prioritizes ownership, clarity, and continuous improvement
• Partner with the Director of Client Services on talent planning, team structure, and future staffing needs
• Serve as the strategic lead for all assigned Partner programs, collaborating directly with client stakeholders to define long-term marketing objectives and ensure alignment with business goals
• Facilitate Quarterly Optimization Meetings and deliver corresponding presentations that surface performance insights, growth opportunities, and actionable recommendations
• Proactively anticipate client challenges and position strategic solutions to keep programs evolving ahead of expectations
• Design and implement quarterly testing programs, including format recommendations, messaging strategies, and post-campaign analysis
• Monitor client health and satisfaction metrics
• escalate risk indicators or notable wins to internal leadership for appropriate action
• Analyze engagement data (e.g., call tracking, appointment rates, conversion metrics) to uncover trends and optimize program direction
• Own the strategic direction of campaign creative — from ideation and messaging through visual execution and delivery
• Develop clear, compelling creative briefs that guide internal teams in delivering on-brand, high-impact marketing assets
• Collaborate with Designers to ensure that all creative aligns with brand standards, campaign goals, and direct mail best practices
• Lead seasonal and program-specific creative evolution, including recommendations for new formats, messaging variations, and design testing
• Partner with Account Managers to confirm campaign specifications are properly entered and activated in the Portal system
• Stay informed on direct mail and marketing design trends, and apply those insights to continually innovate program creative
• Oversee Partner catalog updates where applicable, maintaining asset relevance and strategic integrity across all templates
• Uphold creative best practices related to structure, messaging, and formatting across every client deliverable
• Ensure seamless execution of all program orders by enforcing SOP adherence and maintaining quality control across all deliverables
• Coordinate internal resources to align mailing lists, creative assets, design updates, and production timelines with campaign schedules
• Address recurring executional challenges by collaborating with internal teams and escalating systemic issues to the Director of Client Services as needed
• Maintain accurate documentation and program data across CRM and production platforms to ensure transparency and access for internal stakeholders
• Coach and mentor all team members on how to think and present as a direct mail expert
• Identify upsell opportunities and expanded service needs within assigned Partner programs, and collaborate with leadership to support growth
• Contribute to proposals, service tier transitions, and Partner expansion strategies based on account performance and client evolution
• Represent The Mailworks at client-hosted events or conferences to reinforce program value and deepen strategic relationships
• Consult with clients on growth strategies, including campaign scaling, feature adoption, and performance enhancement
• Support new Partner Program launches by aligning creative direction, onboarding internal pod members, and communicating program goals
• Track and report on revenue expansion opportunities, performance milestones, and cross-functional growth wins
• Build and maintain relationships with executive-level decision-makers, positioning The Mailworks as a strategic advisor and essential marketing partner

• Exhibits company core values – FLASH’D (forward thinking, loyal, accountable, solutions focused, helpful, dynamic)
• Strategic thinker with strong analytical skills and the ability to turn performance data into actionable insights
• Proven ability to lead cross-functional teams while providing direction, accountability, and mentorship
• Exceptional communicator with a polished, client-facing presence—skilled in both relationship management and persuasive storytelling
• Strong creative instincts, with the ability to develop compelling campaign messaging and guide visual direction
• Excellent organizational skills, with the ability to prioritize, delegate, and manage multiple projects on tight deadlines
• Deep understanding of marketing metrics, campaign performance indicators, and direct response strategy
• Proficiency in Microsoft Office Suite, with strong working knowledge of Excel for campaign and performance analysis
• Proficiency in Adobe InDesign and comfort collaborating with designers on layout and content execution
• Detail-oriented with a high bar for accuracy and quality, especially in fast-paced or deadline-driven environments
• Flexible and solutions-oriented mindset, with a proactive approach to problem-solving and continuous improvement
• 10+ years experience

Industry experience in healthcare or direct mail

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance