Product Strategy and Operations Associate Job at Roku (New York)

Job Description

Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the Team: Ad Product Strategy & Operations (PS&O) is a hybrid strategy and execution function within Roku's Ad Product organization. We partner with product managers and cross-functional teams to accelerate decision-making, ensure launch readiness, and operationalize product strategy across Roku's advertising portfolio. The team sits at the intersection of product development and business enablement. Our focus is on driving clarity, scalability, and alignment across initiatives, from roadmap planning through launch execution. We also collaborate closely with commercialization partners to ensure new products and solutions are effectively brought to market with strong product-market fit. About the Role: You'll serve as the go-to-market DRI for a defined product area within Roku's advertising portfolio. You'll contribute to defining and scaling new ad experiences and solutions - researching market opportunities, competitive offerings, and advertiser needs to inform what gets built - while driving the launch operations, release coordination, and cross-functional alignment that bring those solutions to market. The role acts as connective tissue between product development and business enablement - identifying operational gaps, synthesizing market feedback, and ensuring every launch is commercially ready.

Job Responsibility

Contributed to the definition and positioning of new ad experiences and solutions by researching competitive offerings, advertiser needs, and market dynamics
applying go-to-market frameworks that scale across Roku's advertising business
Collaborate closely with internal and external partners to drive technical integrations that power Roku’s Ad products
Partner with Product, Ad Sales, Operations, and Legal to unblock revenue opportunities by addressing compliance, go-to-market, pricing and packaging, and operational challenges
Manage go-to-market readiness and release management for new ad products within your area, including alpha/beta coordination, commercial packaging, US and international launch support, and sales enablement materials that equip Ad Sales teams from day one
Monitor post-launch performance against exit criteria, manage day-to-day operational needs, and synthesize market feedback into clear summaries that inform product roadmap discussions

Requirements

1–3 years of experience in strategy and operations, management consulting, product marketing, program management, or equivalent practical experience, ideally within digital advertising
Demonstrated interest and/or experience in advertising experiences, programmatic advertising, and/or advertising data and performance measurement is a plus — along with broader curiosity about digital advertising, ad tech, CTV/streaming, or media, and a willingness to develop deep domain expertise
Comfortable operating as a directly responsible individual (DRI) for a defined workstream, balancing autonomy with close collaboration with senior PS&O and product leadership
Analytical and detail-oriented, with an ability to structure ambiguous problems and support data-informed recommendations
Strong communication skills with the ability to synthesize complex information into clear, actionable outputs
Collaborative and proactive working style
comfortable navigating ambiguity and managing multiple workstreams simultaneously
Comfortable using AI tools to increase productivity in research, developing presentations and briefing documents, and other professional tasks

Nice to have

Demonstrated interest and/or experience in advertising experiences, programmatic advertising, and/or advertising data and performance measurement is a plus — along with broader curiosity about digital advertising, ad tech, CTV/streaming, or media, and a willingness to develop deep domain expertise

What we offer

Health insurance
equity awards
life insurance
disability benefits
parental leave
wellness benefits
paid time off
global access to mental health and financial wellness support and resources
commuter options
retirement options (401(k)/pension)

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Product Strategy and Operations Associate

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