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The main objective of this role is to support the adoption and optimal use of KARL STORZ products by acting as a technical expert in the field. The Product Specialist conducts demonstrations, trains customers and internal teams, and provides practical recommendations to enhance the clinical experience and outcomes. In addition, they gather market insights and feedback on product usage to provide input to the Product Management Team, thereby contributing to the continuous improvement of the product portfolio.
Job Responsibility:
Conducting product demonstrations in hospitals, training centres and at events
Providing hands-on training to users on the efficient use of technologies
Offering tips and recommendations to optimise clinical and operational outcomes
Seek opportunities to deliver solutions beyond the scope of the demonstration
Identify potential customer needs
Provide strategic sales support for defined strategic accounts
Accompany the sales team on key visits
Support field activities to increase product adoption
Research into usage patterns, competition and customer needs
Gathering technical and operational feedback to improve products and services
Collaborating with the team to develop market penetration strategies
Support efforts to enhance the quality, efficiency and economic value of solutions and products
Portfolio supervision and analysis, IBP and decision-making regarding product availability to customers
Working closely with departments such as Management, Operations, Quality, Legal, Finance, IT and Project Management
Ensuring compliance with defined objectives and the execution of defined strategic initiatives
Monitoring and ensuring accuracy regarding where efforts are focused in product demonstrations
Participation in cross-functional and global projects
Preparation of monthly reports
Support with the execution of product launches
Supporting portfolio analysis and decision-making
Supporting training and alignment with the sales team
Coordinating launch and promotional activities
Supporting the identification of business opportunities and continuous improvement
Contributing to brand value communication
Supporting the creation of promotional materials
Helping to clearly convey the clinical and functional value of KARL STORZ solutions
Supporting the creation of materials for digital campaigns
Contributor to defined internal and external training activities
Participation in educational events and workshops
Gathering technical input
Developing objection handling strategies for the sales force
Ensuring that technologies are understood, used correctly and generate the expected impact
Requirements:
Solid knowledge of medical technology, medical devices, healthcare software or pharmaceutical products, and in-depth knowledge of healthcare regulations
Familiarity with clinical processes, medical conditions, and workflows in hospitals or healthcare centres
Ability to interpret clinical, market and product usage data
Proficiency in market analysis, benchmarking and the evaluation of business opportunities
Proficiency in analysis and visualisation tools: (Power BI / Tableau), advanced Excel
Skills in visual design and communication (Canva)
A university degree is essential, and an MBA or a Master's degree in Marketing will be highly regarded
A minimum of 2–3 years' experience in Marketing, Product Management or Business Management
Knowledge of medical sector products and associated clinical procedures will be an advantage
Languages: B2 level in English
Knowledge of other languages would be an advantage
Nice to have:
Knowledge of medical sector products and associated clinical procedures
Knowledge of other languages
MBA or a Master's degree in Marketing
What we offer:
Cobee Card (benefits, flexible remuneration)
Sanitas health insurance (free for employees, with flexible remuneration options for family members)