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The Product Planning Manager serves as the primary architect of the brand's vehicle roadmap and a key guardian of its regional commercial success. In this highly strategic role, you will independently navigate the complexities of the marketing mix—integrating product specifications, localized pricing, placement networks, and promotional readiness.
Job Responsibility
Formulate and execute data-driven product roadmaps by aligning emerging automotive market trends with long-term corporate strategy
Optimize the full marketing 4Ps to ensure product positioning, lifecycle margins, and localized value propositions maximize market share
Conduct independent market intelligence, competitor benchmarking, and consumer insight analysis to pinpoint critical growth gaps
Orchestrate the end-to-end product lifecycle seamlessly from initial conceptualization and launch readiness to vehicle phase-out
Serve as the central cross-functional leader to align engineering, supply chain, and sales departments ahead of major product milestones
Monitor complex portfolio KPIs, including profit and loss performance, regulatory compliance, and principal partner agreements
Requirements
Bachelor’s Degree in Business, Strategic Marketing, Engineering, Economics, or an equivalent academic field
Minimum 5 to 8 years of progressive experience in product planning, product management, or brand strategy
Demonstrated experience within the automotive sector, with a strong preference for New Energy Vehicle (NEV) or EV exposure
Exceptional analytical capability with a proven track record of converting complex market data into actionable management proposals
Advanced proficiency in data analysis, financial tracking, and creating executive-ready reports using MS Excel and PowerPoint