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Vodafone Logo Vodafone · IT - Administration

Product Penetration Specialist

Tanzania, United Republic of, Mwanza · Job Posted May 16, 2026
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Job Description

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

Job Responsibility

  • Manage and Grow Vodacom M-Pesa Business across all KPIs in the region
  • Responsible to grow M-Pesa base for the region
  • Management of M-Pesa partners and customers by putting up a strategic on ground commercial plan and see to its successful implementation
  • Coordinate with all stakeholders and manage all M-Pesa ATL and BTL campaigns and foster M-Pesa footprint in order to maximize Customers Mobile money activities and grow M-Pesa Revenue Market Share
  • Effective M-Pesa partners’ management and maintain close watch on market dynamics including competitor activities that affect M-Pesa business and recommend mitigations
  • Design and implement M-Pesa Regional commercial plan in line with Overall Vodacom M-Pesa Annual strategy to increase the width and depth of M-Pesa distribution, which would translate into increasing M-Pesa customers and revenues in relation to regional targets
  • Coordinate sales and distribution activities within the region including wakalas, super agents, merchants
  • Coordinate and support M-Pesa partners in the region whilst optimizing Distribution partners’ returns in terms of ROI and ensure mutually healthy returns
  • Information mining to facilitate M-Pesa performance review and relevant action plan at the Region/Territory/cluster level and prepare weekly reports for management meetings
  • Develop and execute approved, quarterly and on demand tactical plans to ensure M-Pesa Growth continuity despite market dynamics

Requirements

  • Ability to manage an outsourcing partner to deliver business solutions and results
  • Ability to anticipate customer, competitor, and market dynamics
  • High on interpersonal skills and able to relate at all levels within the business
  • Sound sales & Distribution experience – combination of both FMCG/Direct marketing
  • High level of planning & execution capabilities
  • Bachelor’s degree or Advanced Diploma in a business-related course
  • 3-5 years of varied experience in Mobile Money on ground sales, 2years at a senior level
  • Extensive knowledge of Mobile Financial Services business and value chain and sound understanding of distribution models and route to market
  • Mobile money products penetration and on ground execution skills
  • Mobile Money commercial analysis skills
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