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Are you passionate about building websites that truly serve customer needs? Do you thrive in collaborative environments where customer outcomes and continuous improvement are at the heart of everything you do? We’re looking for a Product Owner to join our dynamic Website Product team. You’ll play a key role in shaping and evolving our large, customer-facing websites - ensuring they deliver seamless, user-centric journeys that drive conversion, satisfaction, and loyalty. This is a hands-on role in our CMS where you’ll work across squads, collaborating with developers, designers, marketers, editorial teams and a wide range of stakeholders to deliver high-impact changes aligned to our product vision and OKRs. You'll be focused on delivering great customer experiences, ensuring quality across our websites, and helping drive meaningful improvements to our websites.
Job Responsibility:
Own and optimise key areas of our Admiral brand websites via our CMS platforms with the website product team
Brief the creation of new templates, modules, functionality and website elements, with both customer experience and content editor usability in mind
In our CMS, oversee and directly implement the delivery of large-scale and high profile page builds and regular BAU updates ensuring consistency and compliance
Maintain a well-structured and optimised CMS environment to support efficient content management and editorial workflows
Prioritise and manage sprint backlogs, coordinating workflows across cross-functional teams using tools like Jira
Analyse performance data and customer insights to identify opportunities for improvement and innovation
Collaborate with IT, editorial, content and design teams to deliver new features and enhancements, from concept to release
Deliver CMS training sessions for content editors and create/maintain a comprehensive CMS guide
Define and track OKRs at both team and squad level, ensuring alignment with broader business goals
Troubleshoot issues in the CMS and website
Seek out and develop new website functionality to meet customer and editorial needs
Ensure website governance, accessibility, and brand standards are upheld across all content and functionality including cookie functionality
Run A/B tests as required
Contribute to the product community of practice, sharing learnings and driving best practices
Requirements:
Proven substantial experience managing websites and content via CMS platforms with a great understanding of CMS architecture and integrations
Excellent experience in managing CMS updates, backups, and resolving technical issues with technical teams
Experience in briefing new modules and website elements with customer experience and content editor experience in mind
Strong understanding of customer journeys and how to optimise them for conversion and satisfaction
Excellent communication and project management skills, with the ability to influence and collaborate across teams
Experience optimizing content and layouts for usability, accessibility, web speed
Understanding of SEO principles and how they impact content and structure
Experience working in Agile environments, writing user stories, and managing sprint priorities
Comfortable with monitoring website performance, self-serving and interpreting data and using insights to inform decisions
Detail-oriented, proactive, and passionate about delivering great customer outcomes
Awareness of compliance and accessibility standards in digital environments
Willingness to learn and adapt to change
Passionate about websites and website technologies
Nice to have:
Experience working with design systems or component libraries
Experience with website optimization, testing and conversion rate optimization (CRO)
Experience of analysing and refining processes and functions
Familiarity with cookie compliance and privacy regulations
What we offer:
33 days holiday (including bank holidays) increasing to up to 38 days (including bank holidays)
Option to buy or sell up to an additional five days of annual leave
Eligible for up to £3,600 of free shares each year after one year of service