Product Marketing

• Develop the product strategy.
• Identify product needs and develop new business opportunities, as well as prepare feasibility studies.
• Make decisions regarding the company's product roadmap.
• Conduct competitive benchmarking.
• Understand regulations related to product marketing and installation.
• Participate in activities related to Manufacturers' Associations.
• Determine pricing and develop a market positioning map.
• Manage and control new product launches from all angles (develop and implement the Go-To-Market strategy).
• Monitor product performance in the market: sales, product mix, etc., necessary for decision-making.
• Develop sales scripts and provide sales/technical product training to internal staff, the sales network, and the customer network.
• Define the documentation and content for catalogs and price lists: technical specifications, value proposition, dimensions, etc.
• Coordination with other departments for the implementation of promotions, making sales forecasts, managing product obsolescence, defining services associated with the product (warranties, maintenance)

• Formal education equivalent to a degree in Business Administration and Finance with a specialization in Marketing, or a degree in Industrial, Mechanical, or Energy Engineering
• Minimum of 3-4 years of experience in similar positions in the B2B sector, preferably professional distribution
• Focused on business development and results-oriented work
• Determined and independent to implement action plans
• Ability to adapt to different types of interlocutors (excellent communication skills)
• Advanced user of Microsoft Office Suite
• Fluency in Spanish at an independent user level is essential
• Intermediate level of English is essential (minimum B2 level)
• Willingness to travel (primarily domestic, occasionally to Europe)
• Excellent communication skills. Analytical and creative abilities.
• Highly dynamic, proactive, organized, and resourceful.

Italian is a plus