Product Marketing Specialist

• Conduct market, customer, and competitive research to identify trends, opportunities, and messaging gaps
• Support go-to-market planning and execution for launches, releases, and strategic initiatives (including Hapana's V2 adoption)
• Partner closely with Product to understand the roadmap, feature priorities, and technical value
• Translate insights into clear product positioning, value propositions, and messaging frameworks for key ICPs and use cases
• Develop and execute a product content strategy, including product narratives and how this can be translated to our main channels
• Own product messaging consistency across channels (website, campaigns, sales materials, lifecycle communications, etc)
• Create hands-on product marketing assets such as one-pagers, sales decks, talk tracks, battlecards, FAQs, etc
• Collaborate with Sales and Customer Success to enable effective demos, objection handling, and customer conversations
• Monitor and analyse competitor activities, including products, pricing, positioning, and marketing strategies to inform GTM decisions
• Support pricing by researching market demand, gathering internal inputs, and contributing to effective pricing strategies
• Collect feedback from Sales, CS, and customers, and iterate on messaging and materials to improve adoption and impact
• Track and report on GTM and content effectiveness using available metrics and qualitative inputs to guide optimisation

• 2-3 years of experience in Product Marketing or a closely related SaaS marketing role, ideally within a B2B technology company
• Experience working in a fast-paced startup or scale-up environment, where roles are hands-on and execution-driven with the ability to manage multiple projects simultaneously
• Strong ability to translate complex product functionality and research into clear, customer-focused messaging with the ability to turn insights into action
• Proven experience creating product content and GTM materials, including working with content calendars aligned to product releases and GTM timelines
• Excellent written and verbal communication skills, with confidence owning product narratives and messaging
• Experience collaborating closely with Product, Sales, and cross-functional teams
• Familiarity with SaaS tools such as CRM and product analytics platforms (e.g. HubSpot, Pendo, or similar)
• Creative thinker with a passion for technology and innovation

exposure to the fitness, wellness, or vertical SaaS space

Competitive salary, benefits, wellness perks including fitness initiatives and work-life balance policies