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Product Marketing Specialist

apptweak.com Logo

AppTweak

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Location:
Belgium , Brussels

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are looking for a curious and detail-oriented Product Marketing Specialist to join our growing marketing team. You'll be responsible for creating clear, compelling content that brings our products to market - from blog posts and release notes to launch emails and competitive analysis. If you're a strong writer who loves turning complex information into clear stories, and you're excited to work behind the scenes of the world's most popular apps and games, we'd love to hear from you.

Job Responsibility:

  • Write blog posts, help articles, and product announcements
  • Create launch assets including emails, videos, and sales enablement materials
  • Repurpose existing content (webinars, demos) into written formats
  • Research competitors, market trends, and customer needs
  • Synthesize findings into actionable insights for positioning and messaging
  • Maintain competitive documentation and product comparisons
  • Work with Marketing, Product, and Customer Success teams on launches and content
  • Support user onboarding initiatives through email sequences and in-app messaging
  • Gather customer feedback to inform product messaging

Requirements:

  • Exceptional written English (native or near-native level)
  • Strong logical thinking - you can structure information clearly and spot gaps
  • Bachelor's or Master's degree in Marketing, Communication, Business, or related fields
  • 0-1 year of experience in marketing, communications, content, or related fields (internships and academic projects count)
  • Excited about using AI to move fast without sacrificing quality
  • Curious self-starter who asks questions and figures things out independently

Nice to have:

  • Understanding of mobile apps, app marketing, or ASO
  • Video editing or basic design skills
  • Experience with B2B SaaS products
  • Familiarity with marketing tools (Google Analytics, HubSpot, Mixpanel)
  • Experience in a fast-paced or startup environment
What we offer:
  • Grow your career with one of Belgium’s top tech scale-ups
  • Competitive and optimized salary package
  • 12 RTT days per year, on top of regular holidays
  • Flexibility in your work, with opportunities to learn and express your creativity
  • A diverse team within a flat hierarchy: altogether we speak more than 15 languages
  • Connect with colleagues during quarterly team-building events and a yearly company-wide retreat
  • Make a difference with one volunteer day every quarter to give back to the community

Additional Information:

Job Posted:
February 14, 2026

Work Type:
Hybrid work
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