Product Marketing Senior Lead

• Lead go-to-market strategy and execution for WHOOP Advanced Labs and future healthcare product expansions
• Develop positioning and messaging frameworks that balance scientific accuracy with consumer accessibility
• Create and execute integrated marketing plans, aligning across channels and optimizing for performance
• Partner with Clinical, Product, and Medical Affairs teams to ensure marketing efforts reflect regulatory standards and scientific integrity
• Translate member insights and clinical data into actionable marketing strategies that drive awareness, adoption, and engagement
• Collaborate with Brand, Creative, and Lifecycle Marketing teams to build member education and communication strategies for healthcare offerings
• Serve as the primary product marketing partner for healthcare product leadership, influencing roadmap prioritization and market strategy

• 7+ years of product marketing experience, ideally in consumer health technology, digital health, wellness, or healthcare services
• Proven success launching and marketing clinically oriented or science-based products to consumer audiences
• Strong command of go-to-market planning, positioning development, and performance measurement across marketing channels
• Experience working with scientific or clinical teams to ensure content accuracy and regulatory alignment
• Excellent communication and storytelling skills with ability to make the complex feel accessible and meaningful
• Strong cross-functional collaboration skills with a track record of influencing without authority
• Ability to thrive in fast-paced, ambiguous environments while maintaining strategic clarity and executional rigor
• BS/BA required
• life sciences, health sciences, marketing or related field preferred. MBA or advanced degree a plus
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions

MBA or advanced degree a plus

• equity
• benefits