Product Marketing Manager

• Own positioning and messaging for Kiddom’s curriculum and AI-powered platform, ensuring differentiation in the K–12 edtech market
• Partner closely with Product to understand roadmaps and translate new features into educator- and district-friendly value propositions
• Develop go-to-market strategies for product launches, ensuring alignment with curriculum adoption cycles and district procurement timelines
• Work with Supply Chain, Design, Product, Brand, and 3rd-party contractors to develop physical and digital marketing materials with a focus on adoptions
• Create and maintain sales enablement materials (decks, one-pagers, FAQs, battlecards) that equip the GTM team to effectively engage decision-makers
• Collaborate with Brand, Lifecycle, and Content Marketing teams to ensure product narratives are consistent across campaigns and channels
• Conduct market research, competitive analysis, and educator interviews to inform positioning and identify opportunities for differentiation
• Support demand generation campaigns with product-specific messaging and thought leadership
• Measure and analyze the impact of product marketing initiatives, iterating to improve engagement and conversion
• Develop product-aligned, awareness, consideration, and decision content marketing to support Growth Marketing

• 5–7 years of experience in product marketing, ideally within SaaS, edtech, or curriculum-focused organizations
• Strong background in crafting positioning and messaging that resonates with multiple buyer personas (teachers, curriculum leaders, administrators)
• Experience leading go-to-market strategies for product launches, including collaboration with sales and product teams
• Proven ability to create effective sales enablement tools that support adoption and revenue growth
• Strong storytelling skills and the ability to translate technical or academic concepts into clear, value-driven narratives
• Familiarity with K–12 education, curriculum adoption processes, and district-level decision-making cycles
• Analytical mindset with experience leveraging data and research to inform strategy
• Proficiency with tools such as HubSpot, Salesforce, and Google Analytics
• Experience with Chameleon, HubSpot, UnBounce, Figma, Adobe CC (particularly Illustrator, InDesign, Photoshop, Rush), and video production desired
• Must be prepared to work in a high-pace environment with rapid changes where use of AI is highly encouraged for high-yield, high-volume work

Experience with Chameleon, HubSpot, UnBounce, Figma, Adobe CC (particularly Illustrator, InDesign, Photoshop, Rush), and video production desired

• Competitive salary
• Meaningful equity
• Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
• One Medical membership (in participating locations)
• Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year
• 10 paid sick days per year (pro rated depending on start date)
• Paid holidays
• Paid bereavement leave
• Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State
• Commuter and FSA plans