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We’re looking for a Product Marketing Manager to own competitive intelligence and sales enablement in an AI-native workflow. This role is focused on transforming competitive noise into clear, actionable insight that directly impacts live deals. You’ll use AI tools and automation to gather raw inputs – monitoring competitors, tracking market shifts, and synthesizing signals – but your real value will be judgment. You’ll help revenue teams understand where we win, where we lose, how to position effectively, and what narratives resonate with buyers. This role sits at the intersection of automation and insight. You’ll help build a competitive intelligence system that gives our sales team a clear edge in deals.
Job Responsibility:
Own ongoing competitive monitoring across product launches, pricing changes, messaging shifts, and sales motions
Build AI-assisted workflows to aggregate signals from websites, changelogs, reviews, analyst commentary, and market conversations
Distill findings into sharp, opinionated insights that clarify implications for our positioning and sales strategy
Maintain and continuously evolve battlecards and competitive briefs that reflect current market dynamics
Identify emerging patterns and share insights and recommendations to product and revenue leadership
Partner closely with sales to translate positioning into practical talk tracks and objection-handling frameworks
Create and iterate on battlecards, differentiation frameworks, and competitive guides that improve how we compete throughout the entire sales cycle
Participate in deal reviews to understand how competitive dynamics unfold in real conversations
Train reps on how to use competitive materials effectively, and continuously refine enablement assets based on field feedback
Design repeatable AI-assisted research workflows to track and analyze competitive signals
Experiment with automation, agents, and prompt systems to improve the quality and speed of insight generation
Establish clear standards for when to rely on AI outputs and when to apply human judgment
Continuously improve research systems to increase signal quality and reduce noise
Translate competitive insight into concise, compelling messaging
Help sharpen differentiation narratives that sales can confidently deliver in high-stakes conversations
Ensure all materials are clear, opinionated, and grounded in real buyer dynamics
Track adoption and effectiveness of competitive materials across the sales organization
Gather feedback from reps and leadership to assess clarity, usability, and deal impact
Refine content and workflows based on measurable influence on positioning confidence, objection handling, and win rates
Over time, expand scope into partner marketing initiatives, helping shape co-marketing narratives and enablement with strategic ecosystem partners
Requirements:
5–7 years of experience in product marketing, sales, competitive intelligence, or strategy
Strong writing skills with the ability to distill complex information into clear, actionable insight
Analytical mindset with strong pattern recognition and synthesis skills
Ability to think in frameworks and simplify complexity
Deep curiosity about how and why things work across products, markets, and buyers
Experience working cross-functionally with sales teams
Comfortable using AI tools (ChatGPT, Claude, Cursor, etc.) as part of daily workflows
Self-starter who thrives in fast-paced environments and takes ownership of outcomes
Nice to have:
Experience in Data/ML, AI, or developer-focused products
Familiarity with building lightweight automation or AI-assisted workflows
Exposure to competitive intelligence programs in high-growth companies
Experience supporting live deals through positioning and objection handling
Interest in buyer psychology and decision-making dynamics
Exposure to coding or building technical side projects