Product Marketing Manager

• Develop and Execute Product Marketing Strategy
• Build compelling marketing strategies that drive both product and brand awareness, customer engagement and deliver tangible results
• Own the end-to-end product marketing lifecycle, responsible for product KPIs and actioning data-driven campaigns focused on acquisition, engagement and retention
• Proactively identify and capitalize on market opportunities to drive revenue growth
• Align messaging across multiple business units to ensure consistency and effectiveness
• Create High-Impact Sales & Marketing Materials
• Craft compelling creative strategies and marketing assets to execute through marketing channels
• Create clear, engaging narratives that differentiates us in the market
• Define and optimise product positioning to highlight unique value propositions
• Develop presentations and materials aimed at engaging and informing partners, executives, and sales teams
• Drive Market Insights & Performance Optimization
• Establish and track product and campaign KPIs to measure effectiveness of product marketing strategies
• Leverage product performance and customer data to inform marketing decisions
• Conduct market research to stay ahead of trends, understand customer needs and behaviour and monitor the competition
• Lead & Develop a High-Performing Team
• Mentor and manage a team of Product Marketing Specialists, fostering growth and collaboration
• Drive team alignment to ensure seamless execution of marketing initiatives
• Lead Cross-Functional Collaboration
• Partner with relevant Sales and Product teams to ensure alignment across activity to deliver against sales targets, the product roadmap and marketing activity
• Get buy in from key stakeholders around the business son go-to-market plans, promotional campaigns, and sales enablement programs
• Coordinate Product Marketing activity with other Marketing teams to ensure seamless execution of initiatives

• 4+ years of experience in product marketing, strategy, or content marketing
• Proven leadership experience, with a track record of managing and mentoring a team
• Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into marketing strategies
• Excellent communication skills, both written and verbal, with experience creating compelling content and presentations
• Strategic mindset, capable of aligning marketing efforts with broader business objectives
• Proficiency in marketing automation tools, CRM systems, and analytics platforms to drive data-informed decision-making
• Fluent in English

Experience in fintech and payments

• Annual salary reviews, promotions and performance bonuses
• myPOS Academy for upskilling and training
• Unlimited access to courses on LinkedIn Learning
• Annual individual training and development budget
• Refer a friend bonus
• Teambuilding, social activities and networks on a multi-national level
• Excellent compensation package
• 25 days annual paid leave (+1 day per year up to 30)
• Full Luxury package health insurance including dental care and optical glasses
• Meal vouchers of 102.26 EUR per month
• Fully covered Multisport card
• Fully covered public transport pass for Sofia
• Free coffee, snacks and drinks at the office