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Join a pioneering organization at the forefront of transforming critical national initiatives, moving from outdated processes to a software-driven strategic advantage. This company leverages cutting-edge AI-enabled applications and best-in-class data to empower teams across vital sectors like supply chain, science & technology, production, and modernization. Every day, the national security community and military branches rely on their innovative solutions to make faster, more informed decisions. As a key partner, Aquent is seeking a talented individual to step into a pivotal role where your expertise will directly shape how complex technical capabilities are communicated, adopted, and ultimately, drive significant impact on national security. You will be instrumental in expanding market presence, scaling the customer base, and ensuring the continued success of groundbreaking solutions.
Job Responsibility:
Ensure the consistency of product messaging and positioning across all content and channels, collaborating closely with marketing teams for integrated campaigns
Equip GTM teams with high-impact resources, including concise one-pagers and compelling pitch decks that clearly articulate the value of the solutions
Maintain and own the GTM resource library, ensuring immediate access to the latest and most accurate content and collateral for all customer-facing teams
Analyze the market landscape to produce competitor insights and win/loss analyses
Partner with GTM teams to develop comprehensive customer intelligence, including success stories and detailed persona profiles
Drive the end-to-end planning and execution of product launches, involving cross-functional coordination, content creation for internal and external audiences, and GTM training to ensure readiness and adoption
Collaborate with product, engineering, data, and AI/ML teams to translate technical advancements and platform updates into clear mission benefits, while gathering market insights to influence future product strategy
Establish and track success metrics, analyzing engagement data to measure the impact of marketing content and demonstrate its role in driving user adoption
Act as a power user of the platform to deeply understand the user experience and identify opportunities to improve how customers discover and adopt new capabilities
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field
Must be a U.S. cititizen with the ability to obtain and maintain a U.S. security clearance
4+ years of professional experience in a product marketing role within a B2B SaaS organization
Demonstrated technical understanding of AI/ML capabilities
Exceptional writing skills with a proven ability to craft compelling narratives and translate complex technical concepts into clear customer value
Strong marketing foundation with experience in establishing software product positioning and captivating messaging
Exceptional communication and interpersonal skills, with a proven ability to work cross-functionally and manage stakeholders across the business
Strong attention to detail and a commitment to delivering high-quality results on strict deadlines
Experience using or implementing customer communication and tracking tools
Proficiency with internal collaboration and design tools
Nice to have:
Master’s degree (MBA or equivalent)
Experience in or exposure to mission-critical national initiatives
Experience in a startup or other entrepreneurial environment