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We’re looking for a Product Marketing Manager to turn Weavy’s innovation into clear, compelling stories that drive activation and growth. You’ll own how Weavy shows up — from launches and lifecycle campaigns to messaging that connects features with real creative value. This is a strategic and hands-on role for someone who can think in funnels and narratives at once - translating models and features into value that speaks to both creators and companies.
Job Responsibility:
Go-to-market strategy: Plan and execute launches for new features, models, and workflows—from positioning to cross-channel rollout
PLG & SLG funnels: Own the full top funnel from visit to subscription
track conversion, optimize the user journey, and improve both B2C and B2B funnels (home page, pricing, onboarding)
Lifecycle marketing: Build and optimize in-product and email communications—onboarding flows, upgrade nudges, education sequences, and retention campaigns
Messaging & positioning: Maintain Figma Weave’s product narrative and ensure consistency across web, app, social, and PR materials
Content & education: Create case studies, success stories, and internal enablement docs
support partner and affiliate initiatives
Data & optimization: Partner with growth and product to measure funnel performance, activation rates, and adoption
translate insights into action
Requirements:
6+ years of relevant experience for PLG-driven products, ideally in creative tech, AI tools, or design platforms
Experience building and executing GTM plans - from positioning and messaging to launch timelines and cross-functional enablement
Exceptional storytelling skills: you can turn features into clear, creative value that resonates with designers, creators, and business leaders
Hands-on, data-driven mindset: comfortable writing copy, building lifecycle flows, analyzing performance, and iterating quickly
A collaborative and curious nature — you thrive in fast-moving teams and enjoy working across product, marketing, and community to make ideas real
Nice to have:
Familiarity with affiliate, referral, or partner-led growth loops
Comfort using AI and analytics tools for messaging, data analysis, or workflow automation
What we offer:
health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement
equity to employees
sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles