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Product Marketing Manager

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Carex Consulting Group

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Location:
United States , Milwaukee

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Salary:

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Job Description:

Carex is partnering with a care navigation healthtech industry partner to find a Product Marketing Manager. This role will lead how products are positioned, communicated, and supported in the market. The ideal candidate brings a blend of strategic thinking and hands-on execution, with the ability to define messaging, lead go-to-market initiatives, and build scalable marketing foundations. This person will work cross-functionally with product, sales, marketing, and leadership to ensure a clear, compelling, and consistent product story across all touchpoints. Candidates must be based in Milwaukee, WI or the greater Chicago area.

Job Responsibility:

  • Define and refine product messaging, positioning, and value propositions
  • Translate complex software capabilities into clear, customer-focused narratives
  • Partner with product and leadership teams to shape go-to-market strategies for new features and solutions
  • Lead product marketing execution for launches, updates, and campaigns
  • Identify and activate effective channels including website, email, video, presentations, and events
  • Build foundational product marketing assets that support scale and growth
  • Develop presentations, collateral, and enablement tools for broker, reseller, and channel partners
  • Create sales enablement materials including solution overviews, presentations, and product narratives
  • Support internal teams with marketing and communication needs as priorities shift
  • Drive provider network marketing initiatives including recruitment, engagement, training, and storytelling
  • Track performance metrics, analyze ROI, and use insights to guide decisions
  • Help establish processes, structure, and best practices for a growing organization

Requirements:

  • 5–7+ years of product marketing experience
  • Experience marketing software or SaaS products, ideally in healthtech
  • Experience in startup, high-growth, GovTech, public sector, regulated industries, or channel partner programs is a plus
  • Strong understanding of positioning and communicating technology solutions
  • Proven ability to build and execute go-to-market plans
  • Strong storytelling, writing, and presentation skills
  • Ability to simplify complex products into compelling market narratives
  • Experience collaborating across product, sales, and executive stakeholders
  • Strong project management skills with the ability to manage multiple priorities
  • Analytical mindset with experience using metrics and dashboards
  • Comfortable working in fast-paced, evolving environments with limited structure
  • Builder mentality with a proactive, self-starting approach
  • Hybrid flexibility with remote work options and approximately 20% travel for conferences, trade shows, and field activations

Nice to have:

Experience in startup, high-growth, GovTech, public sector, regulated industries, or channel partner programs is a plus

What we offer:
  • Competitive salary plus bonus opportunity (110k-125k OTE plus equity)
  • Comprehensive benefits include medical, dental, vision, wellness offerings
  • Unlimited PTO

Additional Information:

Job Posted:
May 04, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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