Product Marketing Manager

• Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
• Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
• Engage with product, technical and other teams on validating feasibility
• Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy
• Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts
• Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders
• Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins
• Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
• Also responsible for other Duties/Projects as assigned by business management as needed

• Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
• 5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
• Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
• Consumer Segmentation & Insights: A strong technical foundation, including experience working with Unified Communications products A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus
• Customer Engagement Extensive customer interaction experience and customer success storytelling
• Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
• Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
• UX & Digital Flows: Experience working on UX, designs and digital flows
• Consumer Technology: Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products
• Product Management: Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life
• At least 18 years of age
• Legally authorized to work in the United States

E-commerce and consumer UX/UI experience

medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays, paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance, mobile service & home internet discounts, pet insurance, and access to commuter and transit programs