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You will lead the development and execution of market development strategies, and creative concepts and assets, to ensure go-to-market planning and execution is aligned, on-track and delivers against business goals. As a Product Marketing Manager with demonstrated success leading content strategy, product marketing, demand generation and digital marketing, you will create awareness and generate pipeline for sales to achieve results. Success in this role means you will leverage your communication skills, executive presence to influence and inspire stakeholders at all levels in the organization and across functions.
Job Responsibility:
Defines product vision and strategy by leveraging customer experience insights, competitive market analysis, and solution area priorities
Identifies short- and long-term investment opportunities, evaluates tradeoffs, and influences the product roadmap to achieve business outcomes
Recommends and aligns priorities for go-to-market and marketing efforts across the offerings portfolio and solution area, enabling change management to drive execution
Develops differentiated value propositions, key customer reasons to buy, retain, and grow, and drives messaging and positioning frameworks in collaboration with stakeholders
Collaborates with partners to gather insights from market research, user research, competitive analysis, and industry trends to inform product and GTM strategy
Remains current on market trends and evolving influence approaches to support knowledge transfer and strategy refinement
Sets strategy and plans for marketing campaigns, programs, promotions, and digital channel execution in collaboration with cross-functional teams
Owns measurement, optimization, and reporting of marketing and customer engagement metrics across channels and platforms
Builds partnerships across Product Marketing, Sales, Engineering, Design, Services, and Partner teams to deliver customer value and business growth
Leads initiatives across teams, shares best practices, and drives impact through influence rather than authority
Defines, analyzes, and applies KPIs to measure business success, identify trends, and present insights and recommendations to internal stakeholders
Develops and executes project plans for initiatives of medium complexity, or supports senior colleagues on complex programs, including scope, resources, and communications
Evangelizes product capabilities with internal and external audiences through presentations, demos, events, blogs, and executive briefings
Acts as a primary interface with Product Marketing to support product education and content development
Defines and directs strategies for customer acquisition, adoption, advocacy, renewal, and end-to-end customer journeys, including user stories and scenarios
Embody our culture and values
Requirements:
Bachelor's Degree AND 5+ years experience in product/service/program management or software development OR equivalent experience
Master's Degree in Business, Operations, Finance, or related field AND 6+ years experience in program management, process management, or process improvement OR Bachelor's Degree in Business, Operations, Finance, or related field AND 8+ years experience in program management, process management, or process improvement OR equivalent experience