Product Marketing Manager

• Become an expert on our customers and the challenges they face around distributed energy resource (DER) adoption and how our solutions solve their grid needs
• Disseminate and evangelize customer insights across the company
• Craft compelling messaging and solution-level narratives that align with our company positioning to target utilities
• Understand and support our Sales, Marketing, Product and Customer Success teams
• train them on the problems we solve for our buyers and users of our solutions
• Lead the creation of compelling and persuasive product marketing collateral, including sales enablement materials, product fact sheets, presentations, website content, and case studies highlighting our solutions
• Support the development and execution of go-to-market plans for new launches and features, including sales enablement and promotional activities
• Conduct competitive analysis to identify market trends, positioning strategies, and opportunities for differentiation
• Utilize insights to inform marketing strategies and messaging
• Inform the content roadmap with audience insights
• Work with Brand Marketing to ensure consistent messaging across channels and to develop content for events
• Collaborate with cross-functional teams to ensure the company deeply understands the full scope of our audiences’s challenges
• Collaborate with Product, Sales, Client Success, Market Development and Marketing to gather product information, conduct market research, and refine messaging and positioning
• Measure and analyze the effectiveness of product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement
• Other duties as assigned

• 3+ years of experience in product marketing, preferably in the technology, energy, or utilities industry
• Bachelor’s degree education or equivalent with a demonstrated understanding of product marketing principles, strategies, and tactics
• Curiosity and the ability to iterate quickly on new ideas
• Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging using simple, everyday language
• Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content
• Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Demonstrated ability to identify and initiate new projects independently
• Passion for sustainability, renewable energy, and driving positive environmental impact
• Expertise in Microsoft Excel, PowerPoint

Experience with electric utilities or the energy technology industry

• 100% paid medical for employees
• 401(k) with employer match
• Casual environment
• Flexibility to set your own schedule
• Fully stocked fridge and pantry
• Free Citi Bike membership
• Secure bike rack
• Gym subsidy
• Paid parental leave
• Education assistance program