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Your role is to position Blinq so clearly and compellingly that our customers not only understand what we do - they feel why we lead the category. You’ll turn product capabilities into stories people can’t ignore, launch features that land with impact, and make sure our value is obvious at every touchpoint. As our first dedicated product marketing hire at a rapidly growing startup, you’ll shape what product marketing looks like at Blinq and set the standard for how we connect the dots between product, market, and customer so every launch becomes momentum.
Job Responsibility:
Develop and execute product positioning and messaging that makes Blinq the obvious choice in our category
Own go-to-market strategies for new features and initiatives, from strategy to execution
Use customer, competitive, and market insights to shape campaigns that deliver measurable impact
Be the voice of the customer - bringing insights from research, feedback, and data to influence product and marketing decisions
Make our product story irresistible across every channel - website, app store, in-app, email, paid, social, sales
Partner with product, growth, brand, and sales to ensure every launch is aligned, targeted, and high-performing
Track, analyse, and optimise launch performance to continuously raise the bar
Equip GTM teams with the tools and narratives to win customers and drive adoption
Requirements:
5+ years in product marketing, ideally in high-growth SaaS or consumer tech
Track record of successful go-to-market launches - from defining the narrative to delivering results
Sharp positioning and messaging skills - you can turn a feature list into a story people care about
Customer insight obsession - you know how to gather, interpret, and act on feedback, data, and market trends
Channel fluency - you understand how messaging flexes across website, app store, in-app, lifecycle, paid, social, and sales
Collaborative mindset - you work seamlessly with product, brand and growth to align strategy and execution
Data-driven approach - you measure impact, learn fast, and optimise relentlessly
What we offer:
Equity & ownership
Competitive salary & growth path
Generous paid time off: At least 20 days fully disconnect each year, with a flexible policy beyond that
Parental leave that grows with you: 12 to 26 weeks full pay, based on tenure
Free food: Enjoy daily breakfast and lunch at some of our offices, plus an always-stocked snack bar
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