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Product Marketing Manager

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Parking Network B.V.

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Location:
United Kingdom , Manchester

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Salary:

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Job Description:

The Product Marketing Manager will be responsible for supporting the Head of Product Marketing in producing product marketing strategies and campaigns for CAVU’s B2C Escape Lounges and aether (the private terminal) across the globe (EMEA, APAC, AMER). You will support on delivering the “go to market” plans for new and existing lounges, driving visitor numbers and increasing profitability.

Job Responsibility:

  • Develop and execute B2C product marketing campaigns to drive product awareness and sales
  • Use customer insights and competitor intelligence to develop product positioning and key messaging
  • Conduct market research to understand customer needs and trends and analyse market data to make recommendations on product pricing and promotions
  • Work closely with our Brand team to inform and build marketing activity
  • Work collaboratively with a wide range of stakeholders, including our Product and regional Business Development teams
  • Provide progress updates and performance measurement of marketing activity through tracking and measurement
  • Be the evangelist, internally and externally, for CAVU’s ‘experience’ products and drive forward their success
  • Support the Head of Product Marketing in underpinning CAVU’s EBITDA growth
  • Support the income growth of our Experiences footprint

Requirements:

  • Minimum 4+ years’ experience in marketing roles with a focus on B2C
  • Strong project management skills
  • Strong analytical and problem-solving skills
  • Understanding of marketing channels and how they work together to drive product awareness and sales
  • Excellent communication and presentation skills
  • Ability to understand and articulate technical concepts and translate these into compelling, customer focussed messaging
  • An understanding of the customer, market and competitive landscape
  • Self-starting, highly motivated and organised, with the capability to deliver complex projects to tight deadlines
  • Budget management experience
  • Creative flair to deliver compelling marketing messaging
What we offer:
  • 25 days holiday, increasing by 1 day per year with service (up to 28)
  • Option to buy up to 10 additional days’ annual leave, plus 4 flexible bank holidays
  • 10% company pension
  • On‑site gym
  • A host of flexible benefits and discounts — including up to 50% off CAVU products such as Escape Lounges and Airport Parking
  • Rail and retail discounts
  • 2 paid volunteering days per year
  • Access to an internal events calendar including health & wellbeing activities, ID&E initiatives, and learning sessions
  • Formal and informal development opportunities, including mentoring programmes and learning grants
  • Enhanced parental leave (T&Cs apply)

Additional Information:

Job Posted:
February 16, 2026

Expiration:
March 11, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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