Product Marketing Manager, Robert Half

Robert Half

Location:
United States, Duluth

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We are seeking an experienced and results-driven Product Marketing Manager to lead the creation and execution of brand strategies that fuel growth and deepen customer engagement. In this role, you will shape compelling product messaging, manage marketing assets, and leverage market insights to strengthen competitive positioning. This is a highly collaborative role with opportunities to influence cross-functional initiatives, enhance marketing performance, and drive the brand’s long-term success.

Job Responsibility:

Design and execute strategic marketing plans that generate demand and elevate brand presence
Ensure consistent application of brand messaging, standards, and guidelines across all channels and functions
Lead packaging strategy, overseeing product communication hierarchy and partnering with design teams on visual execution
Develop differentiated product messaging that resonates with target audiences and clearly sets offerings apart from competitors
Drive content development for in-store activations, including video, display, and merchandising materials
Manage the production and distribution of launch assets, collaborating with vendors and fulfillment partners
Oversee marketing collateral inventory, recommending updates and new materials as needed
Conduct market research to assess customer behavior and uncover key buying drivers
Track competitor activity and industry trends to inform brand and marketing strategies.

Requirements:

Bachelor’s degree in Marketing, Business, or a related discipline
4–6 years of marketing experience with a successful history of leading and executing integrated campaigns
Hands-on experience with product commercialization, from concept through launch
Proven ability to turn marketing objectives into actionable, multi-channel strategies
Proficient in Microsoft Office Suite with familiarity in marketing workflow and project management tools
Strong collaboration skills with experience partnering across teams and stakeholder groups
Strategic thinker with strong problem-solving skills and the ability to align initiatives with business goals
Highly organized, detail-oriented, and effective in fast-paced environments
Exceptional verbal and written communication skills with the ability to engage diverse audiences.

What we offer:

Medical insurance
Vision insurance
Dental insurance
Life and disability insurance
Eligibility to enroll in a company 401(k) plan
Competitive compensation
Free online training.

Additional Information:

Job Posted:
September 26, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Product Marketing Manager