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The Product Marketing Manager will own how Hypervolt’s products are positioned, communicated, and understood in the market. You’ll establish Hypervolt’s voice as a consumer electronics company, shape messaging across the full customer journey, and develop standout content that drives education, engagement, and conversion. You’ll work closely with Product, Brand, Performance Marketing, and E-commerce teams to launch products, craft campaigns, and champion customer insight.
Job Responsibility:
Define Product Positioning & Consumer Messaging
Lead Go-to-Market (GTM) for New Products & Features
Build & Execute Product-Led Content Campaigns
Conduct Market, Competitor & Consumer Insight Research
Collaborate Deeply with Product, Design & Engineering
Drive Perception & Brand Elevation
Requirements:
4–7 years’ experience in product marketing, ideally in consumer electronics, smart home tech, IoT, EV/energy, or hardware
Proven experience creating content-rich go-to-market campaigns with strong storytelling
Exceptional writer
able to simplify complex technology into clear, emotional, benefit-led narratives
Comfortable running competitor analysis, insight research, and market positioning exercises
Strong cross-functional collaborator with experience alongside Product, Creative, and Growth teams
Highly organised and capable of managing multiple launches and content streams
Passion for clean energy, electrification, and consumer technology
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