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Wrike is seeking a highly-motivated experienced Product Marketing Manager to be accountable for driving Wrike’s visual collaboration (powered by Klaxoon) product initiatives, launches and revenue growth. As a Product Marketing Manager, you will play a critical role in Wrike’s products and solutions go-to-market strategies. We are looking for a marketer who takes a customer-centric approach to iterating on messaging, use cases, personas, pricing, salesplays, and go-to-market strategy. The ideal candidate will be a product marketer at heart with a passion for building product and solution strategies and content from inception to execution. This candidate will need to collaborate closely with Wrike’s Product Management team, Digital team, Demand Generation teams, Customer Success teams as well as other stakeholders across our business and the ideal candidate will focus on the success metrics of Wrike products and solutions. The successful candidate should come with drive, curiosity, an “experiment and test” mindset and flourish under autonomy.
Job Responsibility:
Develop and execute on go-to-market (GTM) strategies for our visual collaboration product line
Partner closely with product management to develop product strategy and influence product roadmap
Craft compelling messaging and important assets including sales collateral, blog posts, webinars, and other high impact content
Develop authoritative understanding of market trends, challenges and innovations
Cultivate strategic and influential relationships with our growing community of global analysts, market luminaries, and influencers
Broaden visibility of the company and core products amongst the analyst community
Collaborate with other marketing teams to deliver content and programs to drive lead generation, pipeline and revenue growth
Partner with go-to-market teams on strategic initiatives which may include: product or solution launches, new market entry research, pricing & packaging, overall messaging, positioning and storytelling
Test and refine new marketing approaches and channels to reach and engage key audiences
Lead and execute on strategic product launches working across other stakeholders including, field marketing, product, and public relations (PR) teams
Design and optimize persona-based customer education journeys by tracking and analysing behavior, creating targeted onboarding learning tours and CS campaigns (email/appcues), monitoring quarterly NPS, and organizing Klaxoon customer focus groups.
Requirements:
Fluency in English required
bi-lingual in English and French highly preferred
5 - 7 years working in a product marketing, technical marketing or product management, role in a SaaS/Cloud technology company
Experiment-driven mindset – the candidate we’re looking for has a “test, observe, iterate” mentality
Empathy – ability to understand problems and needs of the customer
Creativity – ability to come up with non-obvious ways to achieve the goal
High level understanding of different marketing channels (Digital, content, SEO, target and contextual ads, social media, demand generation, etc.) with proficiency in at least one of them
Analytical thinking – ability to measure results of marketing work
Bachelor's Degree from an accredited university in the areas of Marketing, Business Management, Computer Science or equivalent fields of study
Excellent written and verbal communication
Experience with SaaS/Cloud business models with an emphasis on workplace productivity.
What we offer:
30 days of paid vacation + seniority leave + Recovery Days (RTT)