Product Marketing Manager

• Own end-to-end go-to-market strategy for product launches and lifecycle initiatives
• Define product positioning, messaging, and differentiation in the local market
• Translate global product strategies into relevant, market-specific plans
• Partner with cross-functional teams to align on launch priorities and objectives
• Act as the primary product expert within the marketing team
• Partner with Corporate Marketing to execute launch deliverables
• Willingness and ability to travel periodically to support industry events, tradeshows, conferences, and product launches
• Own all client marketing strategy and direction, aligned to product priorities
• Manage and mentor the Client Marketing Coordinator
• Develop clinic-facing programs and toolkits to drive: Product adoption, Patient engagement, Lead generation
• Ensure alignment between product strategy and clinic-level execution
• Monitor adoption and effectiveness of client marketing initiatives
• Develop and implement communication strategies to effectively convey key messages to target audiences.
• Create compelling content for various channels, including digital platforms, print materials, and presentations.
• Work closely with marketing and PR teams at our headquarters in Denmark to ensure consistency in messaging and branding.
• Lead review and localization of global materials, including instruction guides, spec sheets, product documentation
• Partner with Audiology team to ensure clinical accuracy and market relevance
• Stay informed about industry trends, market dynamics, and competitor activities.
• Conduct market research and analysis to identify emerging opportunities and threats.
• Translate insights into actionable recommendations to inform decision-making and strategy development.
• Own content strategy aligned to product priorities, including: Hearing blogs, Educational and SEO-driven content
• Ensure content supports: Lead generation, Product education, Market positioning
• Partner with Digital Marketing for execution and performance tracking
• Oversee the administration and utilization of the Learning Management System (LMS) for employee training and development initiatives, with IT and Audiology
• Collaborating with Audiology, manage CEUs after completion of courses.
• Monitor product performance, adoption, and campaign impact
• Analyze key metrics across: Sales performance, Client marketing initiatives, Content effectiveness
• Provide recommendations to optimize product strategy and marketing efforts

• 5 years as an Audiologist, HIS in clinic or working for Hearing Aid manufacturer (Sales, Marketing or Audiology Support role) is required
• Basic knowledge of Microsoft Suite
• Very good understanding of Hearing Aid industry
• Very good knowledge of patient journey
• French/English bilingualism is considered an asset
• Valid drivers license and reliable vehicle

French/English bilingualism is considered an asset

• Competitive salary and bonus
• Flexible work arrangements
• Comprehensive health and dental benefits
• Fitness/Exercise spending account
• Group RRSP and company match
• Paid vacation, and paid personal days
• Dynamic work atmosphere
• Career development programs and opportunities
• Social events and thriving culture