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We’re creating a new Product Marketing Manager role to serve as the vital link between our commercial, sales and R&D team. This role will champion customer and market insights cross-functionally, ensuring they directly inform our roadmap across hardware, software, and service offerings. You’ll provide a voice of the market within our organisation and be a voice for our products to the market. As the Product Marketing Manager, you will shape how Kensa, a pioneering UK clean energy manufacturer, evolves its products to meet the demands of the renewable heating revolution.
Job Responsibility:
Conduct ongoing research to understand customer needs, pain points, and preferences across the new build, social housing, installer and homeowner market segments
Monitor competitive landscape and emerging market trends in heat pumps and adjacent categories
Gather and synthesise feedback from the Kensa sales team, our strategic partners, and partner installers to identify product improvement opportunities
Contribute to roadmap planning by providing insight-driven prioritisation of features and improvements
Work closely with the engineering, technical and operations teams to ensure customer needs are represented throughout the development process
Drive a programme of product testing and validation from a customer perspective
Working closely with the Marketing Campaign Manager you will develop positioning, messaging, and value propositions for new products and features
You will support the creation of sales enablement materials, technical documentation, and training content for internal teams and external partners
You will co-own the execution of new products, maximising launch impact and optimising the marketing approach to drive sales
Serve as the single point of contact between marketing, sales, product development, and customer-facing teams, representing marketing in the product development process and other forums as necessary
Present customer insights and market trends to leadership and R&D teams regularly
Build strong relationships with key stakeholders to ensure alignment on product strategy
Support sales team with technical product expertise and customer presentations
Requirements:
3-5 years in product marketing, product management, or technical marketing roles
Demonstrated ability to gather and translate customer insights into product requirements
Strong understanding of product
Excellent communication skills with ability to convey technical concepts to diverse audiences
Experience creating compelling product positioning and sales enablement materials
Proven ability to work cross-functionally and influence without direct authority
Analytical mindset with comfort using data to drive decisions
What we offer:
Flexible Working: Hybrid and office-based options to suit your lifestyle
Growth & Development: Opportunities to stretch your skills through meaningful, collaborative work
Wellbeing Support: Free, confidential Employee Assistance Programme for you and your family
Time Off: 25 days’ holiday plus bank holidays, rising to 30 days with service
Health & Security: Private Health Insurance (after one year) and company pension
Sustainable Travel: Cycle to Work Scheme to help lower your carbon footprint
Community Impact: Paid volunteering days and team events
Dog-Friendly Offices: Some of our spaces, including HQ, welcome four-legged friends