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Product Marketing Manager

Daxko

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Location:
United States, Birmingham, Alabama

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Category:
-

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Contract Type:
Not provided

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Salary:

93300.00 - 125000.00 USD / Year

Job Description:

Are you passionate about blending research, strategy, and storytelling to drive growth? As Product Marketing Manager at Daxko, you’ll play a critical role in shaping how our brands show up in the fitness, health, and wellness industry. You’ll turn insights into strategy, strategy into action, and action into measurable success. You’ll serve as the go-to expert on our markets, customers, and competitors—arming our Marketing, Sales, and Leadership teams with the intelligence and strategies they need to win. This role is perfect for someone who’s highly organized, curious by nature, and thrives in a fast-paced, collaborative environment.

Job Responsibility:

  • Become an expert on Daxko’s markets—understanding competitors, influencers, and target audiences inside and out
  • Lead market research initiatives that uncover key industry trends, customer needs, and new opportunities
  • Develop and execute annual intelligence strategies designed to position Daxko for complete market ownership
  • Translate insights into actionable assets, reports, and recommendations that empower our Brand Managers and go-to-market teams
  • Support go-to-market strategies across Daxko Exchange, partnerships, and corporate offerings
  • Create compelling presentations and reports for our Board of Directors and Senior Leadership Team
  • Collaborate with peers across Marketing, Sales, and Product to ensure alignment, clarity, and execution excellence
  • Develop bold strategies that WOW the market and elevate our brand presence in the health and wellness space

Requirements:

  • Bachelor’s degree preferred
  • 5+ years of marketing experience, with a strong focus on strategic planning, brand management, or product marketing
  • Exceptional communication, analytical, and organizational abilities
  • Strong collaboration skills and ability to work effectively across teams
  • Proficiency in Salesforce and a solid understanding of market research concepts and JTBD/ODI methodology
  • Proven ability to meet deadlines, manage competing priorities, and deliver exceptional results
What we offer:
  • Flexible paid time off
  • Affordable health, dental, and vision insurance options
  • Monthly fitness reimbursement
  • 401(k) matching
  • New-Parent Paid Leave
  • Casual work environments
  • Remote work

Additional Information:

Job Posted:
December 08, 2025

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:
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