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Product Marketing Manager / Senior Product Marketing Manager. You’ll be the person who transforms our products into compelling market offerings, enabling our Sales team to win more deals and our Customer Experience team to drive cross-sell revenue growth. You’ll bridge the gap between what our products do and why customers should buy them, creating the messaging, positioning and sales enablement materials that drive Ciphr’s commercial success. This is a hands-on role – you’ll be the one writing the battle cards, delivering the training and building the asset library.
Job Responsibility:
Transform our sales organisation’s ability to articulate product value and close deals
Develop comprehensive sales collateral library
Create and deliver structured training programmes for the Sales team
Build a systematic approach to cross-sell enablement
Develop materials and tools that Sales can confidently use
Partner with Sales leadership to understand pipeline challenges
Translate technical capabilities into tangible benefits
Assess our product-led marketing and usage data
Conduct thorough competitive analysis
Create detailed competitive battle cards
Develop compelling product positioning
Intimately understand the buying process
Monitor competitive wins/losses
Own go-to-market planning for product launches
Develop release messaging
Create launch materials
Work with Marketing to amplify launches
Measure and report on launch effectiveness
Requirements:
4+ years experience in B2B software product marketing
Demonstrated success in sales enablement with direct, hands-on experience working with sales teams
Experience in HCM, HR technology or closely adjacent B2B SaaS markets (e.g. payroll, benefits, workforce management)
Proven track record of creating sales collateral and enablement programmes that measurably improve win rates
Experience conducting competitive analysis and creating battle cards
Excellent communication skills with ability to translate technical product features into compelling customer benefits
Nice to have:
Demonstrable success across multiple industries showing ability to rapidly learn new markets and deliver results
What we offer:
30 days annual leave plus bank holidays
Family National Trust Membership
Birthday day off
Religious holiday swap
Family forming support
Enhanced maternity and paternity leave
Work from Anywhere for 4 weeks per year
Volunteering days for 2 days per year
Cycle to work scheme
Pension
Health cash plan
Life assurance
Technology/home improvements Loans
Perks at Work – access to exclusive discounts, cinema tickets, etc.
Regular training
£1,500 employee referral scheme
Medical Cover and Dental cover (after 6 months’ service)
Income Protection insurance (after 12 months’ service)