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Product Marketing Manager

wiremind.io Logo

Wiremind

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Location:
France , Paris

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Salary:

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Job Description:

We are looking for a Product Marketing Manager (PMM) to take ownership of go-to-market (GTM) strategy, product positioning, and messaging for Wiremind’s PASSENGER Suite (airlines and ground travel). Sitting at the intersection of product, sales, and marketing, you’ll translate product features into customer value, define competitive differentiation, and enable the commercial teams with compelling collateral and insights.

Job Responsibility:

  • Own the GTM plans for product launches and feature releases
  • Co-define the Product roadmap with the Product team
  • Partner with Product Management to deeply understand the roadmap, user personas, and product strategy
  • Define launch goals, messaging hierarchy, and multi-channel rollout campaigns
  • Craft clear, differentiated product positioning and messaging frameworks
  • Translate product features into business benefits tailored to verticals and personas
  • Align messaging across website, decks, sales materials, and customer comms
  • Develop sales enablement tools: pitch decks, one-pagers, battlecards, and case studies
  • Train Marketing, Sales and Customer success teams on value proposition, buyer journeys, and competitive insights
  • Support commercial efforts with market segmentation and ICP targeting
  • Enablement of sales teams with the right messaging and collaterals on all touch points
  • Conduct market research and monitor industry trends to inform product strategy
  • Own competitive analysis: build win/loss analyses, identify threats and opportunities
  • Share insights with product, and leadership teams
  • Track and report on GTM and campaign performance metrics (awareness, engagement, adoption)
  • Run A/B tests and validate messaging resonance through customer interviews or surveys

Requirements:

  • 3–6 years of experience in product marketing, preferably in a B2B SaaS environment
  • Proven success in launching SaaS products/features and driving commercial impact
  • Experience working closely with product teams, sales, and customer-facing roles
  • Strong strategic thinking with hands-on execution
  • Excellent verbal and written communication skills
  • Comfortable writing for both technical and business audiences
  • Familiarity with tools for Sales Enablement (e.g. HighSpot, Sana, Showpad) & Competition Monitoring (e.g. Crayon, Qualtrics), HubSpot & Notion is a plus

Nice to have:

  • Experience in vertical SaaS (e.g., airlines, logistics, transportation)
  • Background in consulting, business analysis, or customer research
What we offer:
  • Training on demand
  • A hybrid policy: 2 days of remote work per week and the possibility to work occasionally from abroad
  • A great company culture (monthly afterworks, regular meetings on technology and products, annual off-site seminars, team-building…)
  • An annual budget for your IT equipment
  • A partnership with the People & Baby network of inter-company nurseries to help with childcare for children aged 0 to 3

Additional Information:

Job Posted:
January 11, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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