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Product Marketing Manager

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80Twenty

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Not provided

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Salary:

100000.00 - 110000.00 USD / Year
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Job Description:

Our client, an early-stage legal tech company, affiliated with a well-established creative law firm, is building cutting-edge software to modernize how legal and compliance teams manage contracts, workflows, and risk. With strong early traction and a growing enterprise customer base, the company is hiring its first Product Marketing Manager to shape positioning, drive go-to-market, and directly influence growth. This is a high-impact, hands-on builder role. You will own both strategy and execution, working closely with founders, product, and sales to translate complex legal functionality into clear, compelling market narratives. This is an opportunity to build product marketing from the ground up and play a defining role in how a legal tech platform scales.

Job Responsibility:

  • Own product positioning, messaging, and value propositions
  • Translate technical legal capabilities into clear customer-facing stories
  • Develop and execute go-to-market plans for launches and new features
  • Directly execute marketing initiatives across digital channels, social media, and community-driven events
  • Measure performance, test messaging, and continuously optimize engagement and conversion
  • Create sales enablement materials including pitch decks, one-pagers, case studies, and website copy
  • Partner cross-functionally to refine ICPs, pricing, packaging, and product differentiation

Requirements:

  • 4+ years in Product Marketing or SaaS marketing
  • Experience marketing to complex, multi-stakeholder buyers
  • Strong hands-on execution across digital and community programs
  • Experience selling into marketing functions highly valuable
  • Consumer SaaS experience a plus
  • Entrepreneurial mindset with comfort operating in ambiguity

Nice to have:

  • Consumer SaaS experience a plus
  • Experience selling into marketing functions highly valuable
What we offer:
  • Backed by an established creative law firm with industry credibility
  • Validated product with enterprise traction
  • Founding marketing hire with real ownership and influence
  • Opportunity to shape the GTM engine in a high-growth, high-impact environment

Additional Information:

Job Posted:
March 04, 2026

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