Product Marketing Manager Jobs

BIG HAPPY

Location:
United States, New York

Category:
-

Contract Type:
Not provided

Salary:

90000.00 - 125000.00 USD / Year

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Job Description:

We’re looking for a Product Marketing Manager to influence how Big Happy’s products are positioned, communicated, and understood in the market. This role bridges Product, Marketing, and Sales - turning product capabilities into clear, differentiated stories that connect our solutions to client needs. You’ll help define the messaging frameworks and competitive narratives that shape how Big Happy shows up in the market, lead go-to-market planning for new launches, and create resources that help teams tell our story with clarity and confidence.

Job Responsibility:

Develop a deep understanding of Big Happy’s products, roadmap, and audiences to inform positioning and marketing strategies
Translate product capabilities into clear, benefit-driven stories that resonate with key audiences
Lead go-to-market planning for new product launches with Product, Creative, Sales, and Marketing
Build and maintain enablement resources (e.g., pitch decks, one-sheets, battlecards, FAQs, and case studies) that help teams communicate value with confidence
Partner with Sales to ensure consistent messaging across materials and client conversations
Create custom materials for key meetings and events, including tailored decks, visuals, and examples that bring Big Happy’s solutions to life
Conduct competitive and market research to uncover insights that inform positioning and identify white-space opportunities
Support event participation by coordinating logistics and ensuring team readiness through tailored materials and briefings, and lead post-event nurture initiatives that deepen engagement and accelerate pipeline impact
Collaborate with Product stakeholders to ensure market insights connect to roadmap priorities and client needs
Turn campaign results and success stories into proof points that strengthen product credibility

Requirements:

3+ years of experience in B2B Product Marketing, ideally within the advertising or media industry
Proven success building messaging frameworks, GTM strategies, and sales enablement materials
Strong writing and storytelling skills – able to make complex topics clear and persuasive
Exceptional presentation and visual storytelling skills, with the ability to craft polished, on-brand decks that clearly convey ideas and value
Great attention to detail, making sure that the brand is represented accurately and cohesively across channels
Experience collaborating cross-functionally with Product, Sales, and Marketing
Deep understanding of how to position technology products in competitive markets
Experience supporting product launches and driving measurable business outcomes

What we offer:

Competitive base salary and bonus eligibility
Healthcare, dental, and vision coverage
Participation in Big Happy stock program
401k participation + company match
Paid parental leave and unlimited PTO
Company-provided laptop and tools
Professional development opportunities
A culture that values creativity, collaboration, and real impact

Additional Information:

Job Posted:
December 06, 2025

Employment Type:

Fulltime

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Product Marketing Manager