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At Qualia, we've built the leading B2B real estate technology that transforms the home buying and selling experience into a simple, secure, and enjoyable process. Our SMB and Enterprise products bring together users from across the real estate ecosystem---homebuyers and sellers, lenders, title and escrow agents, and real estate agents---onto a single shared digital closing platform, providing greater clarity and transparency to real estate transactions. Today, through our business customers across the country, millions of consumers use Qualia to close on homes every year. Qualia is looking for a Product Marketing Manager to help drive the go-to-market strategy for our products. As a key member of the Product Marketing team, you will support go-to-market initiatives, contribute to product and feature launches, develop clear messaging and positioning, and create content that enables our sales and customer success teams. This highly collaborative role partners closely with many cross-functional teams, including Product, Sales, Marketing, and Customer Success, to ensure the value of our products is communicated effectively to the market.
Job Responsibility:
Support the development and execution of go-to-market strategies for new product launches and feature releases
Own the release marketing process, collaborating with the product marketing team to deliver effective product training and go-to-market enablement
Develop compelling value propositions and messaging that differentiate our products in the market and resonate with our target audiences
Create high-quality content, including product decks, videos, customer case studies, and webinars that highlight product benefits
Partner with sales teams to create effective tools, training materials, and collateral that empower them to communicate our product's value to prospects and customers
Gather and synthesize customer feedback to help iterate on product messaging and positioning
Work closely with Product, Marketing, Sales, and Customer Success teams to ensure alignment on messaging, campaigns, and overall marketing strategy
Requirements:
3-5 years of product marketing experience, preferably within B2B SaaS
Experience with go-to-market planning and executing product launches
Excellent verbal and written communication skills with an ability to translate technical concepts into clear, compelling messaging
Demonstrated ability to work cross-functionally and collaborate effectively with multiple stakeholders
Strong project management and organizational skills, with the ability to manage multiple projects simultaneously
Ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset
Nice to have:
Experience with fintech and/or the real estate industry is a plus
What we offer:
Comprehensive health plans
A 401k program
Commuter benefits
Professional development
Parental leave
A flexible time off policy
Robust online onboarding program
Biweekly all hands meetings
A variety of internal virtual events to keep employees connected