Product Marketing Manager

• Own product positioning and messaging frameworks across core offerings and each major feature or content vertical, ensuring every message is audience-specific and consistent across channels
• Lead end-to-end GTM planning for new feature launches and product updates, from defining launch strategy through coordinating cross-functional timelines and post-launch analysis
• Serve as the primary marketing partner to product and engineering, translating complex product capabilities and release schedules into clear, compelling consumer-facing narratives
• Build and maintain a rigorous competitive intelligence function, tracking competitor positioning, pricing, and features and synthesizing findings into actionable recommendations for product and leadership
• Design and execute qualitative and quantitative user research to develop a deep understanding of customer motivations, behaviors, and decision criteria
• maintain ICPs and buyer personas
• Develop and oversee high-quality product marketing content across formats — feature explainers, landing pages, app store copy, onboarding materials, and enablement assets
• Build campaigns and in-product messaging strategies that drive feature awareness and adoption, partnering with lifecycle and growth teams to embed product storytelling into user journeys
• Represent the marketing perspective in product planning cycles, ensuring market readiness is embedded into every stage of product development

• 3-5+ years of product marketing experience, with direct ownership of positioning, messaging, and GTM execution — not a support function
• Demonstrated ability to translate complex, technically layered products into clear and differentiated value propositions for consumer audiences
• Proven track record of owning multi-channel product launches end-to-end, from strategy through post-launch measurement
• Strong cross-functional partnership experience, specifically working alongside product and engineering teams to align on release timing, naming conventions, and market readiness
• Strong writing ability with a portfolio that demonstrates polished marketing copy, briefs, and enablement assets across formats
• Comfortable with product analytics tools such as Amplitude or Mixpanel, and able to use data to measure adoption and inform messaging
• Self-directed and adaptable in ambiguous, fast-moving environments with multiple simultaneous launches

Background in consumer apps, sports, media, fintech, or similarly complex consumer platforms is an asset