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As a Product Marketing Manager at AlphaSense, you will play a key role in building and driving our go-to-market positioning and strategy for our Expert Insights offering. Expert Insights is our proprietary content offering within AlphaSense, inclusive of our expert transcript library, directed content, and expert call services. You’ll be instrumental in crafting product messaging, developing impactful go-to-market strategies, and delivering value that drives pipeline growth, trial conversion, retention, and adoption for our users. This role offers an opportunity to work cross-functionally with product, sales, and marketing teams to bring to life strategies that drive business impact and growth.
Job Responsibility:
Monitor and analyze customer feedback, bringing insights to influence product roadmap, messaging, and go-to-market strategies
Continuously evaluate industry trends and competitive landscape to ensure our strategies stay relevant and effective
Develop and drive impactful product launches in partnership with product, revenue organization, and marketing teams, creating a unified go-to-market approach and driving measurable business outcomes
Partner closely with product managers to stay informed on roadmap developments and support strategic initiatives within assigned product areas
Collaborate with marketing teams to create campaigns that build awareness, generate pipeline growth, and enable sales to win
Monitor and interpret key business metrics related to revenue, pipeline, market share, and product adoption to define new product marketing strategies
Requirements:
3-5 years in product marketing, ideally within a high-growth SaaS environment
Demonstrated ability to lead, influence, and align cross-functional teams toward strategic goals
Strong ability to articulate product/market value propositions and contribute to product strategy
Strong track record of leveraging customer insights to inform messaging, product development, and campaign strategies
Proven experience in successfully bringing products to market
Well-versed in growth tactics and product-led growth strategies, with a proven track record of implementing successful initiatives
Excellent verbal and written communication skills, with a knack for translating complex concepts into clear, compelling messaging
Ability to synthesize data into actionable insights and recommendations for continuous optimization
Background in financial services or corporate content a plus, with a general acumen for financial content and industry research
Nice to have:
Experience in marketing products with a service component is a plus
Background in financial services or corporate content a plus